Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
ZipSunscreenA conceptual design by
Seigo Hara
Design ChallengeTo create health habits through social and mobile
technologiesTime limit: 16 hours
ZipSunscreenSeigo Hara
Slide #1
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
ZipSunscreen
Persuasive PurposeTo increase the frequency of sunscreen usage by sharing a trigger and sunscreen.
Industrial Design
ZipSunscreenSeigo Hara
Slide #2
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
User Description
College students who care about skin care, but tend to forget to use sunscreen because they lack the trigger or forget to bring sunscreen.
They are likely..• Female• Light skinned• Ages 18-30• Twitter user• Living and studying in the neighborhood
ZipSunscreenSeigo Hara
Slide #3
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
A sunny day in California
Two college students Clair and Chloe sign in the ZipSunscreen independently, and are assigned to a group of five who are living and studying in the neighborhood. They follow twitter of ZipSunscreen and other members.
Chloe finishes the morning class. The sky cleared up and she realizes she forgot to put sunscreen today but does not bring one. Clair brings sunscreen, but is not aware she needs to use one today.
Clair notices ZipSunscreen tweet and is reminded of having a sunscreen with her. She puts sunscreen and tweet her location.
Chloe notices ZipSunscreen tweets and knows that Clair has sunscreen nearby. Chloe drops by the Arbuckle Café and share the sunscreen with Clair.
On the other day, Clair forgets to bring sunscreen, while Chloe brings one with her.
Through the same process, this time Clair drops by Old Union and shares sunscreen with Chloe.
ZipSunscreenSeigo Hara
Slide #4
Chloe Clair
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Prototype of ZipSunscreenUsers in the same daily living area follow ZipSunscreen tweets.
ZipSunscreen tweets at the end of class, and reminds users to put on sunscreen.
ZipSunscreen either 1.Provides sunscreen to share with users2.Encourages users to use sunscreen and share it with other users nearby
SPF 50
ZipSunscreenSeigo Hara
Slide #5
SPF 50
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Features/Functionality
• ZipSunscreen addresses the variability among sunscreen users: At a time, some forget to bring sunscreen, and others bring one but don’t use it. At the other time, vice versa.
• ZipSunscreen provides1. Neighborhood community2. Reminder 3. Platform to share sunscreen
ZipSunscreenSeigo Hara
Slide #6
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Theoretical Justifications
Persuasive Strategies• Hot Trigger - people tend to use sunscreen when they see others doing so
• Simplicity - Little time- Low/no cost- Little physical effort
• Mobile - Users can check twitter through mobile phone
• Community - Peer pressure motivates users to use/bring sunscreen
ZipSunscreenSeigo Hara
Slide #7
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Results of User Testing
• N/A
ZipSunscreenSeigo Hara
Slide #8
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Shortcomings of Design
• Not everyone uses Twitter• Not everyone checks Twitter at the end of class• Sunscreen might not be close enough to users• There is a chance no one brings sunscreen• User might be reluctant to tweet his/her location• User might be reluctant to share sunscreen• Free riders could discourage other users
ZipSunscreenSeigo Hara
Slide #9
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Expansion - What else is possible?
• Enhance the effect of trigger(eg. Visualize someone using sunscreen)
• Use Geotag to provide the exact location• Use Geotag to automatically notify someone who
has sunscreen• Network effect: the more users use, the more
efficient the system becomes• Enhance social pressure in community
(eg. Compete the frequency of usage in/as a group)
ZipSunscreenSeigo Hara
Slide #10
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Next Steps in Design Process
• Build rapid prototype of ZipSunscreen• Find users who are living in neighborhood• User test with target audience• Prepare sunscreen and play a role of ZipSunscreen• Measure the results by counting the tweet• Measure the results by in-depth interview• Revise the model• Iterate• Focus groups with different target users• Feasibility test for further application of Geotag• Build more sophisticated prototype• Usability and learner studies
ZipSunscreenSeigo Hara
Slide #11
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
ZipSunscreen - share protection with your neighbors
ZipSunscreenSeigo Hara
Slide #12
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Evaluation of Design Project
How well does the idea reflect concepts from class?
0 1 2 3 4 5 6 7
How well does the design match the design brief?
0 1 2 3 4 5 6 7
How viable/convincing is the proposed solution?
0 1 2 3 4 5 6 7
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Evaluation continued…
How well could this solution scale to reach many?
0 1 2 3 4 5 6 7
How well does this document communicate?
0 1 2 3 4 5 6 7
Bonus Points
How insightful is the proposed solution?
0 1 2 3 4 5 6 7
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Additional Comments:
Overall remarks or additional comments here
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