Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Protect Tridelta: Wear Sunscreen CampaignA conceptual design by

Dana Sittler

Design ChallengeTo encourage the healthy habit of sunscreen use.

Time limit: [put time limit here, if any]

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Protect Tridelta

Persuasive Purpose To encourage adding applying sunscreen to the morning rituals of

the senior ladies in Delta Delta Delta.

Industrial Design

QuickTime™ and a decompressor

are needed to see this picture.

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

User Description

• Stanford Student• Female• Class of 2010• Member of Delta Delta Delta

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Habit Formation Flow

Together the women protect themselves from harmful rays from the sun, fight the process of aging, and create a new healthy habit.

Currently, Tridelt senior women congregate in the bathroom in the mornings to perform their daily beauty and health habits. For many, that does not include applying sunscreen.

I will provide sunscreen in the bathroom in an easy to access place. I will include a note above the bottle explaining the many benefits of protecting yourself from the harmful parts of the sun’s rays - Visual Trigger.

The girls will see each other using the product and be inclined to also use it - social cues act as a motivator.

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Prototype of Protect Tridelta

USE MEWearing sunscreen protects your skin from the harmful rays of the sun, decreases your likelihood of getting skin cancer, and helps FIGHT THE SIGNS OF AGING. (NO WRINKLES LADIES!) Be good to your body, be good to your image. Put on sunscreen.

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Features/Functionality

• Key features

• Location: Tridelta bathroom

• Note posted above it to trigger behavior

• Easy dispenser

• Information about benefits

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Theoretical Justifications

• In my experience of attempting to create a new habit, the trigger was the most important factor in forming the habit. By placing the trigger within the environment in which the morning ritual already takes place, the trigger is easily visible and readily available. Also, it makes the habit able to be performed immediately. The additional factor of motivation being built in makes the bathroom an ideal location.

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Results of User Testing

• [User research results here, if any. It’s great to include photos.]

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Shortcomings of Design

• The process works the best when there is a larger group of girls in the bathroom at once. The social cues provide great motivation to use the product. For those girls that have unique schedule’s, the trigger to perform the behavior is not as strong.

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Expansion - What else is possible?

• Other form factors or ID possibilitieso Use of the mirrors and notes as reminders

o Facts inside the stalls to provide motivation

• Other features and interactionso Encourage the social use of the sunscreen

o apply together

o help each other

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Next Steps in Design Process

• Work in younger girls within Tridelta that may not be as concerned about the aging process yet - focus on benefits for the skin beyond wrinkles and aging.

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Evaluation of Design Project

How well does the idea reflect concepts from class?

0 1 2 3 4 5 6 7

How well does the design match the design brief?

0 1 2 3 4 5 6 7

How viable/convincing is the proposed solution?

0 1 2 3 4 5 6 7

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Evaluation continued…

How well could this solution scale to reach many?

0 1 2 3 4 5 6 7

How well does this document communicate?

0 1 2 3 4 5 6 7

Bonus Points

How insightful is the proposed solution?

0 1 2 3 4 5 6 7

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Additional Comments:

Overall remarks or additional comments here