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Zeitgeist 2008
Google Zeitgeist
zeitgeist | Pronunciation: tsIt-gIst, zIt | Function: noun | Etymology:
German, from Zeit (time) + Geist (spirit) | Date: 1884 | Meaning: the
general intellectual, moral, and cultural climate of an era
Take a look inside the world of search
Zeitgeist means the spirit of the times, and Google reveals this spirit through the
aggregation of millions of search queries we receive every day. People around the globe
conduct searches on Google to find a wide variety of information everything from top
news stories to online shopping guides to local business details, and much more. We have
several tools that offer insights into these global, regional, past and present search trends.
These tools are available for you to play with, explore, and learn from. You can use them
for everything from business research to trivia answers.
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Most searched for 2008:
1. Facebook
2. Cape Town
3. Games
4. Maps
5. Yahoo
6. News
7. Jobs
8. Google
9. Gmail
10. Pictures
Top searches
1. Gumtree
2. Facebook
3. Lotto
4. Eskom
5. Youtube6. Beeld
7. News 24
8. Yahoo mail
9. Chuck Norris
10. Beijing Olympics
Fastest rises
Social media is growing and there are
more and more people wanting toconnect online. People are fascinated by
other people and the Internet hasbrought unprecedented access to other
communities in multiple geographies,
languages and time zones.
Proliferation of people
buying and selling items
online, and the growth of
Gumtree in overseas
markets has resulted in a
lot more South Africans
searching for items to buy
or sell as well as jobs on
Gumtree
Another example of socialand new media making a
huge impact in the online
world
The search for Eskom is
showing South Africans
concern for load shedding
and power black outs
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Top monthly searches in South Africa
World Aids Day
Moon
Unisa
IEC
Barack Obama
Christmas
SARS E-filing
Diwali
Haloween
Jennifer Hudson
Sharks
Hadron Collider
Google Chrome
Zapiro
DecemberNovemberOctoberSeptember
Bernie Mac
Olympics 2008
Neotel
Marc Chagall
Tour de France
Iphone 3G
Euro 2008
Wimbledon 2008
Barack Obama
Xenophobia
Iron Man
Mothers Day
American Idols
AugustJulyJuneMay
Earth Day
David Bullard
Mighty Men
Other interesting terms: loadshedding, zim elections,Vernon Koekoemoor
Zimbabwe Elections
Eskom Load shedding
Cape Argus
Ashleigh Callie
Budget Speech
Super 14
Heath Ledger
Chuck Norris
Generators
AprilMarchFebruaryJanuary
celebrity death and
celebrity jokes
dominate SA
Two SA passions
become evident,
political fiscal policy
and sport
Zim Elections and load
shedding feature in the top
ten fastest rises for the next
three months
Vernon
Koekoemoor, an
online celebrity,
peaks South
Africans interest
With Xenophobic attacks
dominating the print media the
online searches soar,
illustrating what happens
offline is mirrored online
First time Obama is starting to
feature on fastest rises as SA
takes notice of the potential USA
president
This is the second month
where people are starting to
look into the artists behind
Google Doodle (the
personalised Google logo)
South Africans begin to take
note of Neotels offerings
September was an eventful
month for politics with the
controversial Zapiro cartoons
making headlines all over the
country
Online searches
reflecting the
diversity of races in
South Africa
Its almost the end of the year and SA is
gearing up to register to vote and fill out
their tax forms
The rare
occurrence of the
moon being
surrounded byVenus and Jupiter
is searched for
online and ofcourse
the World Aids Day
is a big concern for
South Africans
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Most searched for newsworthy events:
1. Load shedding
2. 2010 World Cup
3. Beijing Olympics
4. Barack Obama
5. Global Warming
6. Euro 2008
7. Xenophobia
8. ADT
9. Zimbabwe Elections
10. Gautrain
11. COPE
South Africans are evidently concerned aboutthe lack of power and Govt plans on load
shedding. The rise in searches for Global
warming shows us that people are concerned
about saving the planet and the search for ADTshowing that the ever rising crime levels are on
everyones minds. Zim elections were one of the
most searched for terms for March, April and
May, showing that there is a continued interest
in our neighbouring country
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Most searched for:
1. Jacob Zuma2. Thabo Mbeki
3. Trevor Manuel
4. Julius Malema
5. Kgalema Motlanthe
6. Helen Zille
7. Fikile Mbalula
8. Mbhazima Shilowa
9. Mongosuthu Buthelezi
10. Blade Nzimande
Politicians
Go to trends
Political Parties:
1. ANC
2. DA
3. COPE
4. IDM
5. IFP
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Most searched for: Sport
1. Soccer
2. Golf
3. Rugby
4. Football
5. Athletics
6. Cricket
7. Surf
8. Tennis
9. Netball
10. Bowling
1. Sharks
2. Kaizer Chiefs
3. Lions
4. MamelodiSundowners
5. Bafana Bafana
6. Orlando Pirates
7. Stormers
8. The Springboks
9. Cheetahs
10. Proteas
11. The Bulls
Sport Sport teams:This could bethe Lionsrugby team or
the cricketteam or it
could be just
the wild lions!
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Other countries who search most on South Africa:
1. New Zealand
2. United Kingdom
3. Ireland
4. Australia
5. India
6. Canada
7. United States
8. Netherlands
9. Germany
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Most searched for: Diets
1. Atkins diet
2. GI diet
3. Soup diet
4. Detox diet
5. Blood type diet
6. Heart foundation diet
Fastest rising diet:- Pregnancy diet
Atkins has always been hugelypopular but we can also see that the
more healthier alternatives are being
searched for such as the heartfoundation diet and the detox diet.
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Most searched for: Phones
1. G1 Phone
2. Blackberry
3. IPhone
1. Prada
2. Motorola
3. IPhone
1. G1 phone
2. IPhone
3. Armani phone
1. IPhone
2. Blackberry
3. Google phone
Fastest rises:
1. IPhone1. IPhone
2. Prada
3. Motorola
1. Nokia
2. IPhone
1. Nokia
2. Samsung
3. IPhone
Most searched for:
USAJapanUnited KingdomSouth Africa
Some 7.3 million people accessed the net
via their mobile phones, fueling the interest in web enabled cell phones.
Reportedly 75% of South African own cell phones.
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Most Searched for: Per Region
South Africa, FacebookFacebook, GumtreeWestern
Cape
South Africa, FacebookFacebook, PotchefstroomNorth West
South Africa, FacebookGumtree, FacebookGauteng
Bloemfontein, PicturesFacebookFree State
Facebook, LyricsTalk, FacebookEastern
Cape
Fastest Rises: Most searched for:
The rise of Facebook is illustrating the online
users catching up with the world wide trend
and the need to stay in touch with friends andfamily locally and abroad, as well as the rise
of social media as a big trend in SA
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Most Searched for: Celebs
1. Chuck Norris
2. Chris Brown
3. Britney Spears
4. Miley Cyrus
5. Heath Ledger
6. Celine Dion
7. Leona Lewis
8. Jonas Brothers
9. Madonna
10. Rihanna
International :
1. Dj Sbu
2. Dj Fresh
3. Dj Cleo
4. Kelly Khumalo
5. Danny K
6. Ryk Neethling
7. Khanyi Mbau
8. Connie Ferguson
9. Gareth Cliff
10. Loyiso Bala
11. Chomee
12. Thandiswa
13. Sophie Ndaba
14. Unathi Nkayi
15. Uyanda Mbuli
Local:Chris Brownsrelease of a new
album and hiscollaborationswith Britney
Spears rocket
online interest
Perhaps the biggest come back
of 2008, the rise of Britney
Spears from trailer trash to a
pop princess is turning headsand mouse click over to her
Leona Lewiss single topped
international charts and her
new release becomes fastestselling digital release Telegraph
UK
The rise in
popularity ofmusic stars has
also translated
into the online
realm
With Mzekezeke
as his alter ego Dj
Sbu is back on
Yfm to host the
breakfast morning
slot, popularity
never waning
The South AfricanParis Hilton, the
media love to hate
her.
* Both lists reflect searches from within South Africa
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Which other countries are searching for SA related topics:
1. South Africa
2. United Kingdom
3. Australia
4. Canada
5. United States6. Germany
7. France
8. Zimbabwe
9. Zambia
10. Uganda
11. Venezuela
Thabo Mbeki &Jacob Zuma FIFA World Cup 2010
1. South Africa
2. Australia
3. Canada
4. Ireland
5. United Kingdom6. India
7. United States
8. Italy
9. Germany
10. Turkey
Perhaps denotingSA citizens
overseas still
concerned about
the politics back
home
The search for
World Cup 2010 is
only going to rise
in the next year,
time to take noticeand get online
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