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February 2013 Google Confidential and Proprietary
Youtube and Google+ For EngineersBrett St Clair
Head of New Products SSA (Youtube, G+, Mobile and Display)
CONTROLLED MEASURABLE TRANSPARENT
IT’S EVERYTHING YOU LOVE ABOUT DIGITAL
YouTube Confidential and Proprietary
Source: Google YouTube Internal. Period: 2013.
19%Audience under 24
YouTube South Africa in numbers
Generation
7.5M Hours watch time p/m
Mobile + Tablet traffic30%
4.1M+ Unique visitors p/m
90M Available views p/m
TV Everywhere, an OPEN platform
Users have a choice of anything
February 2013 Google Confidential and Proprietary
Google Confidential and Proprietary Google Confidential and Proprietary
Views and Popularity
Discovery
Demographics
Audience Attention/”Hot Spots”
Community Engagement
February 2013 Google Confidential and Proprietary
Youtube – What can I do with the APIs
February 2013 Google Confidential and Proprietary
Why use Youtube for your Media player
Google Confidential and Proprietary Google Confidential and Proprietary Google Confidential and Proprietary
Google+ makes your entire Google experience better
Search Gmail Chrome YouTube Maps Play
+Recommendations+Sharing+Relationships+People
Google Confidential and Proprietary Google Confidential and Proprietary Google Confidential and Proprietary
500,000,000+ HAVE ENHANCED THEIR ENTIRE GOOGLE EXPERIENCE
Google Confidential and Proprietary Google Confidential and Proprietary
Yuppiechef.com grows a community of food lovers and sells more kitchen toolsGoal
• Build brand awareness
• Increase customer engagement and remain top of mind
• Acquire new customers through endorsements
Application
• Frequently shared rich content
• Used Circles & Communities to tailor specific content to the right audience
• Feature Google+ badge on homepage
• Enabled social extensions on AdWords campaigns
Results
• 46% CTR uplift in AdWords due to social extensions
• More than 400,000 followers
• 32% uplift in Conversion Rate
Google Confidential and Proprietary Google Confidential and Proprietary Google Confidential and Proprietary
Google Confidential and Proprietary Google Confidential and Proprietary Google Confidential and Proprietary
February 2013 Google Confidential and Proprietary
Google + What can I do with the APIs
“The Google+ Hangout enabled us to deliver the high tough custom-fit service our clients experience in store and at counter
-Liz Wright Group Digital & e-Com Manager, Clinique
Toyota Collaborator revolutionizes the test drive with social car shopping before even entering the dealership
“The Google+ Hangout enabled us to deliver the high tough custom-fit service our clients experience in store and at counter
-Liz Wright Group Digital & e-Com Manager, Clinique
Google Confidential and Proprietary Google Confidential and Proprietary Google Confidential and Proprietary
Soundation
Drive app installs, and personalize experiences using Google Sign-in
Customize your app
Grow your audience whenusers pull friends to your app
Provide fast and trustedsign-in
Drive Android App installs 40% acceptance rate for OTA
February 2013 Google Confidential and Proprietary
All forms of analytics are important
February 2013 Google Confidential and Proprietary
February 2013 Google Confidential and Proprietary
Thank youwww.google.com/+brettstclairhttp://www.youtube.com/user/Google
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