Youtility: Why Smarter Marketing is about Help,

not Hype

October 7, 2014

#ETWEBINARS

Webinar Follow-up Watch your inbox! Presentation will be recorded and shared in a follow-up email.

Power the Customer Journey Text “JOURNEY” to 56237

Tips | Strategies | Trends

*Msg&Data Rates Apply. Get 1msg/week. HELP for help. STOP to Stop. T&Cs avail at http://pages.exacttarget.com/etsmshelp/

Speakers

President

Convince & Convert

@jaybaer

Jay Baer Joel Book Principal, Marketing Insights

ExactTarget Marketing Cloud

@joelbook

YOUTILITY Why Smart Engagement is About Help not Hype

The difference between helping and selling is just 2 letters

@jaybaer

In the engagement phase of the customer journey you can play the looong game

@jaybaer

@jaybaer

Embrace the power of eventually

@jaybaer

@jaybaer

YOUTILITY

Youtility is marketing so useful, people would pay for it

@jaybaer

@jaybaer

The best and most engaging experiences are useful experiences, and we crave them

@jaybaer

“Useful articles are forwarded 30% more

than average.”

@jaybaer

Youtility is Required

@jaybaer

If you create Youtility, your customers will keep you close

@jaybaer

@jaybaer

4 types of Youtility for Engagement

@jaybaer

1. Self-Serve Information

@jaybaer

5.3

10.4

Sources Needed Before Making a Purchase

2010 2011

Google!

Mobile data usage doubled in 2013

@jaybaer

@jaybaer

@jaybaer

@jaybaer

Blue Mountain Resorts uses “Social Engage” from ExactTarget to convert Twitter Followers to email subscribers.

@jaybaer

Blue Mountain uses email to stay connected to guests, deliver exclusive offers, and drive repeat bookings.

Relationships are created with information, not just people

@jaybaer

2. Radical Transparency

@jaybaer

Trust is the prism through which all business success must pass (even post-sale)

@jaybaer

@jaybaer

@jaybaer

@jaybaer @jaybaer

3. Humanity

@jaybaer

The best way to keep your customers is to make THEM the stars

@jaybaer

Behold the wonders of Cooperative Content

@jaybaer

@jaybaer

@jaybaer

@jaybaer

@jaybaer

@jaybaer

@jaybaer

4. Real-Time Relevancy

@jaybaer

@jaybaer

Long-term engagement is all about transcending the transaction

@jaybaer

@jaybaer

Give yourself permission to make the story bigger

@jaybaer

What do you create to engage?

@jaybaer

We are surrounded by data, but starved for insights

@jaybaer

Market your marketing and create customer

journeys

@jaybaer

@jaybaer

Marketing so useful, people would pay for it

@jaybaer

Questions? This presentation was recorded and will be shared with all participants via email!

President | Convince & Convert @jaybaer jay@convinceandconvert.com

Jay Baer

Power the Customer Journey Text “JOURNEY” to 56237

Tips | Strategies | Trends

*Msg&Data Rates Apply. Get 1msg/week. HELP for help. STOP to Stop. T&Cs avail at http://pages.exacttarget.com/etsmshelp/

Mark Your Calendars for Upcoming Webinars

REGISTER: http://pages.exacttarget.com/thefutureisnow !

October 23rd !Leveraging a Single View of the Customer for Stellar Marketing !

November 11th !Cost of the Customer: !5 ways to Personalize Your Customer Experience!

November 20th!Leveraging Customer Experience to!Retain and Re-engage Customers !

Thank You This presentation was recorded and will be shared with all participants via email!