HYPE on presentations
description
Transcript of HYPE on presentations
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This set of slides illustrated the first session of the HYPE course;
an introduction to account planning, organized by APG Belgium.
This session was about making and giving a strategic presentation.
The session took place on October 12, 2010.
Please keep for personal use only.
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Yves Van LandeghemSaatchi & Saatchi Brussels
Tom TheysPublicis Brussels
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What’s a planner?
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Why a planner?
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Cre
ativ
es
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BUILDING A PRESENTATION
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contentbuilding a presentation
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First makeyour point.
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DON’T start here
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DO start here
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Do the Post-It wall
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Create structure before you start up you computer
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Find the WHO
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Buy, try, eat, drink, play, share the product
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Stick to the brief.
But put itwhere you think.
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Talk to people.
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Avoid clichés
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The ideal compromise
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We are partners
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Passionate about xxx
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Simply the best taste
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formbuilding a presentation
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form
bu
ildin
g a
pre
sen
tati
on
software
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Does it really matter?
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… …
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Indispensable presentation
program
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Everyprogram has one,
use it.
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form
bu
ildin
g a
pre
sen
tati
on
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‘Be interesting or be invisible’- Andy Semovitz
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Talk sharp.
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Or…
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Spice it up
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Use figures
but use them
wisely
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Use pictures.
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War comes at great loss
• 107,152 civilian deaths as a result of the Iraqi conflict
• 4.404 American military forces have died on the battlefield
• Many of which leaving their families behind without a fatheror a mother
• It is impossible to tell how many people are affected directlyby the war.
• Post-war trauma can lead to severals of thousands indirect casualties in the years to come.
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Or…
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VS
It does depend on the picture though…
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A picture says more than 1000 words.
Video has 25/sec.
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campaign briefing
This campaign should do for digital TV what this did for VCR
NESCAFÉ. La alegría está a tu alcance
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YOUR POINT
<
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Make it your own personal story.
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presencebuilding a presentation
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If you hatepresenting, just don’t.
1
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Choose yourfab words.
2
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A 100 waysto present.
3
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Fill the room.
4
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BMWSingapore
Guide them
through your story
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Pitch Theatre: When It Makes Sense
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The green carpet for
COMPO fertilizer
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Leave-behinds
5
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Stuff worth reading
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Happy?
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PART III
The Task
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WTF?
Make a point.
Present it on December 7
Max 20 minutes
Work in team
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ECO
Products
CarsDetergentsFood
Services
RestaurantsClubbing
Initiatives
RegulationsGovernment initiatives…
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Pick one, then come up with a story for the chosen brand/service/issue:
Objective: When would you be happy with the results?
Problem/Issue: Why aren’t we achieving these today?
Insight:What’s the target group?
What do we know about them that helps us to defy the issue?
Creative challenge:What do ideas need to make happen?
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The end result: An attractive place for creatives to start from
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Questions to ask
yourselves
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Is the story simple
enough?
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Are we making
clear choices?
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What’s the
‘change’ we try to achieve?
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Good luck!