WORDS AND PICTURES MAKE ME SMILE
_____ http://youtu.be/jNQXAC9IVRw
FIND YOUR PLACEGET COMFORTABLETELL US A STORY
CONTENT THAT’S COMPELLING, CONTEXTUAL, AND UNIQUE.
!
NOT “ADVERTISING”
START A CONVERSATION
HARVEY NICHOLS SORRY, I SPENT IT ON MYSELF
http://youtu.be/P8DOZ_rK8rI
http://youtu.be/ITyeI3YyYw8
VOLVO TRUCKS LIVE TESTS
http://youtu.be/Jf_wKkV5dwQ
MAKE PEOPLE LIKE YOU SOONER
MERCEDES MAGIC BODY CONTROL
http://youtu.be/nLwML2PagbY
IS EVERYONE INVITED?
MELBOURNE REMOTE CONTROL TOURIST
http://youtu.be/rg74NzJlGp0
INTEL & TOSHIBA THE BEAUTY INSIDE
http://youtu.be/3GdWUjG72sk
McDONALD’S OUR FOOD YOUR QUESTIONS
http://youtu.be/MAZOmB3q0s4
LIFE’S TOO SHORT MAKE IT EFFORTLESS
CHROME EXPERIMENT RACER
http://youtu.be/KOCM9_qGccY
OLD SPICE INTERNETERVENTION
http://youtu.be/-SHPxyhkfnY
DO THE ONE THING
BUT DO IT REALLY, REALLY WELL
LOWE’S FIX IN SIX
http://youtu.be/N3bFr97PI6M
DOVE THE AD MAKEOVER
http://youtu.be/818if1bkCdo
TECHNOLOGY IS GREATHUMANITY IS BETTER
ROUND 1 STORYTIME HANGOUT
ROUND 2 FRONT ROW
http://youtu.be/eCXA1_h8Dec
ROUND 3 LEGALIZE LOVE
START A CONVERSATION
IT DOESN’T HAVE TO BE EPIC. IT HAS TO BE RIGHT.
ORCHESTRATION, NOT INTEGRATION.
DOES IT ENTERTAIN? INFORM? PROVIDE UTILITY?
BE HARD ON YOURSELF. BUT DON’T OVERTHINK IT.
FIND YOUR STORY
WE’RE����������� ������������������ ALL����������� ������������������ STORYTELLERS
EMPOWERS BRANDS TO BECOME THE MEDIA CHANNEL
WHERE ENGAGING CONTENT CAN BUILD STRONGER RELATIONSHIPS
INVOLVES THE USER IN THE NARRATIVE
A UNIQUE ENVIRONMENT TO START THE CREATIVE JOURNEY
COLLABORATEWork with people who know your audience
and understand the medium. They can provide the viewers and a brand new perspective.
VOLKSWAGEN BEETLE 3-TRACK
http://youtu.be/p3MeWfYG-UI
BE REALAuthenticity is key. It’s okay to cut the proverbial
cr@p. Chances are, people will like you more.
AT&T: FROM ONE SECOND TO THE NEXT
http://youtu.be/_BqFkRwdFZ0
DOLLAR SHAVE CLUB OUR BLADES ARE F**ING GREAT
http://youtu.be/ZUG9qYTJMsI
GREAT CONTENT WILL WIN
YouTube is a storytelling medium like no other. So, do what feels right. Tell the whole
story and involve people along the way.
NBC SPORTS AN AMERICAN COACH IN LONDON
http://youtu.be/6KeG_i8CWE8
IT’S OKAY TO TAKE YOUR TIME
5-MINUTE FILM: 4 MILLION VIEWS IN A WEEK
1-MINUTE EDIT: 180,000 VIEWS
20-SECOND EDIT: 20,000 VIEWS
CARLTON DRAUGHT HELLO BEER
http://youtu.be/vnU8Ff0hjqI
CHAMPION CHOICE
ONE SIZE DOESN’T FIT ALL. ENCOURAGE EXPLORATION AND CURIOSITY.
BRITISH AIRWAYS YOUROPE
http://youtu.be/d6VdAR3-O1U
NIKE MY TIME IS NOW
http://youtu.be/Z-vxI5OY55U
COMMIT TO THE CAUSE
IF YOU’RE ONTO SOMETHING INTERESTING, KEEP THE MOMENTUM GOING.
CANADIAN TIRE ICE TRUCK
http://youtu.be/3i_bsfwPE1s
EMBRACE THE MEDIUM
THE WAY VIDEOS ARE WATCHED CAN INFLUENCE THE STORY. IT MAY HELP YOU DELIVER A MORE
MEANINGFUL MESSAGE.
REFUGE DON’T COVER IT UP
http://youtu.be/4IEV0I9uijs
BUSINESS IN THE COMMUNITY SECOND CHANCE
http://youtu.be/rPh9eQlZOmY
ALLIANZ BE OK BUTTON
http://youtu.be/F2MZ1OwtZOs
CHANGE THE SCRIPT
NO ONE SAID IT HAD TO BE A STORY. LEARN HOW TO DO THINGS DIFFERENTLY.
CAFCA DIGITAL LULLABY
http://youtu.be/ZfFT7pOhprU
www.handybyflora.com
ARE WE HAVING FUN
YET?IF YOU DON’T ENJOY MAKING IT,
PEOPLE WON’T ENJOY WATCHING IT.
TAYLOR SWIFT ATTACKED AT THE GRAMMYS
http://youtu.be/Z-gWoXfwk_w
ITHACA AUDIO THE CITY IS LONDON
http://youtu.be/WNSgZ4av6rQ
WRECKING BALL CHATROULETTE VERSION
http://youtu.be/W6DmHGYy_xk
≠ COLLABORATE
≠ BE REAL
≠ GREAT CONTENT WILL WIN
≠ CHAMPION CHOICE
≠ COMMIT TO THE CAUSE
≠ EMBRACE THE MEDIUM
≠ ENJOY!
WORDS AND PICTURES MAKE ME SMILE