You tube thailand words & pictures
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WORDS AND PICTURES MAKE ME SMILE
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Transcript of You tube thailand words & pictures
WORDS AND PICTURES MAKE ME SMILE
_____ http://youtu.be/jNQXAC9IVRw
FIND YOUR PLACEGET COMFORTABLETELL US A STORY
CONTENT THAT’S COMPELLING, CONTEXTUAL, AND UNIQUE.
!
NOT “ADVERTISING”
START A CONVERSATION
HARVEY NICHOLS SORRY, I SPENT IT ON MYSELF
http://youtu.be/P8DOZ_rK8rI
http://youtu.be/ITyeI3YyYw8
VOLVO TRUCKS LIVE TESTS
http://youtu.be/Jf_wKkV5dwQ
MAKE PEOPLE LIKE YOU SOONER
IS EVERYONE INVITED?
LIFE’S TOO SHORT MAKE IT EFFORTLESS
DO THE ONE THING
BUT DO IT REALLY, REALLY WELL
TECHNOLOGY IS GREATHUMANITY IS BETTER
ROUND 1 STORYTIME HANGOUT
ROUND 3 LEGALIZE LOVE
START A CONVERSATION
IT DOESN’T HAVE TO BE EPIC. IT HAS TO BE RIGHT.
ORCHESTRATION, NOT INTEGRATION.
DOES IT ENTERTAIN? INFORM? PROVIDE UTILITY?
BE HARD ON YOURSELF. BUT DON’T OVERTHINK IT.
FIND YOUR STORY
WE’RE����������� ������������������ ALL����������� ������������������ STORYTELLERS
≠
EMPOWERS BRANDS TO BECOME THE MEDIA CHANNEL
WHERE ENGAGING CONTENT CAN BUILD STRONGER RELATIONSHIPS
INVOLVES THE USER IN THE NARRATIVE
A UNIQUE ENVIRONMENT TO START THE CREATIVE JOURNEY
COLLABORATEWork with people who know your audience
and understand the medium. They can provide the viewers and a brand new perspective.
BE REALAuthenticity is key. It’s okay to cut the proverbial
cr@p. Chances are, people will like you more.
DOLLAR SHAVE CLUB OUR BLADES ARE F**ING GREAT
http://youtu.be/ZUG9qYTJMsI
GREAT CONTENT WILL WIN
YouTube is a storytelling medium like no other. So, do what feels right. Tell the whole
story and involve people along the way.
IT’S OKAY TO TAKE YOUR TIME
5-MINUTE FILM: 4 MILLION VIEWS IN A WEEK
1-MINUTE EDIT: 180,000 VIEWS
20-SECOND EDIT: 20,000 VIEWS
CHAMPION CHOICE
ONE SIZE DOESN’T FIT ALL. ENCOURAGE EXPLORATION AND CURIOSITY.
COMMIT TO THE CAUSE
IF YOU’RE ONTO SOMETHING INTERESTING, KEEP THE MOMENTUM GOING.
EMBRACE THE MEDIUM
THE WAY VIDEOS ARE WATCHED CAN INFLUENCE THE STORY. IT MAY HELP YOU DELIVER A MORE
MEANINGFUL MESSAGE.
CHANGE THE SCRIPT
NO ONE SAID IT HAD TO BE A STORY. LEARN HOW TO DO THINGS DIFFERENTLY.
FLORA HANDY
ARE WE HAVING FUN
YET?IF YOU DON’T ENJOY MAKING IT,
PEOPLE WON’T ENJOY WATCHING IT.
≠ COLLABORATE
≠ BE REAL
≠ GREAT CONTENT WILL WIN
≠ CHAMPION CHOICE
≠ COMMIT TO THE CAUSE
≠ EMBRACE THE MEDIUM
≠ ENJOY!
WORDS AND PICTURES MAKE ME SMILE
