How to
write your own web copy
4 objectives for your
home page
4 words to avoid, and why
4 elements you need
on your website
Objectives for your
homepage
4
Let them know they’ve
landed in the
right place
1
YOU
THEM
Answer
WIIFM
Nigel Risner
Capture their
email address
2
Alan Stevens
Simon Chaplin
Tell them
whereto go
next
3
Use a clear
call to
action
Kieran Hearty
Wendy Kerr
John Hotowka
Filterout
unwanted clients
4
Wordsto
avoid
4
Elementsyou
needon your website
4
Keep your content
fresh
1
Graham Jones
Shaun Smith
Andy Lopata
Steve Clarke
Provide
shortcutsto
decision-making
2
Seán Weafer
Graeme Codrington
Barnaby Wynter
Take away the
risk
3
Lesley Everett
David Hira
Sandie Harrie
Use
VIDEO
4
Geoff Ramm
More info…
JackieBarrie.com > Freebies > Homepage checklist
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