Ideas for Copywriter website
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Will Lake Home Portfolio Clients Testimonials Contact 01422 845908 [email protected] My work reflects my background. That’s because my career history covers many disciplines which influence my copywriting today. And that means I bring knowledge and expertise that stretches way beyond mere writing. From market positioning and the art of persuasion to knowing just what makes people tick: I understand audiences and I ‘get’ brands. It doesn’t matter what business you’re in, the messages you give out and the way you communicate with them speak volumes about your brand. Get it wrong, and you shoot yourself in the foot. Get it right, and you’re taking some very big steps towards wherever you’d like your brand to go. Never underestimate the significance of words.
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Ideas for copywrier website
Transcript of Ideas for Copywriter website
Will Lake
Home Portfolio Clients Testimonials Contact01422 [email protected]
My work reflects my background. That’s because my career history covers many disciplines which influence my copywriting today. And that means I bring knowledge and expertise that stretches way beyond mere writing. From market positioning and the art of persuasion to knowing just what makes people tick: I understand audiences and I ‘get’ brands.It doesn’t matter what business you’re in, the messages you give out and the way you communicate with them speak volumes about your brand. Get it wrong, and you shoot yourself in the foot. Get it right, and you’re taking some very big steps towards wherever you’d like your brand to go.Never underestimate the significance of words.
Will Lake
Home Portfolio Clients Testimonials Contact01422 [email protected]
Client Graham & Brown / Ten Associates
Brief Superfresco’s been around for a while now, but even best-selling wallpapers need to get out there and sell themselves. Working with 10 Associates again, the Wordplay campaign used a powerful combination of concept, language and imagery to showcase the brand. The ads appeared in national media and lifestyle magazines including Elle Decoration and Homes & Gardens, as well as design industry journals like Design Week and Blueprint.
ExcerptIts rude to stare, but just try taking your eyes of the stunning new wallpaper in our Flock effect Range.
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Will Lake
Home Portfolio Clients Testimonials Contact01422 [email protected]
“Will works right across our range of brands on all sorts of media, from brochures, press ads and web content to communications with our property owners. He’sexactly what we need from a copywriter: quick, reliable and creative, and with an uncanny ability to really get under the skin of our brands and their various target audiences. His work is always spot on”.
“His work is always spot on” Sara Attwood Jones, Owner Marketing Manager,
The Hoseasons Group
“Will always manages to understand exactly what our clients are about and precisely where they’re trying to go with their brand. Then he produces the kind of originalconcepts and great copy that fit with the brand vision, communicate the brand personality and leave our clients smiling. We get Will involved right from the briefing stage to maximise his superior creative copywriting skills.”
“Great copy...leaves our clients smiling”
Jill Peel, Creative Director, 10 Associates
“delivers accurate copy on time ”
Jo Gibbons, Product Manager, Tigerprint (a division of Hallmark Cards)
“We’re a busy team with very high standards, but Will can take a brief and deliver accurate copy on time and without
any fuss. On top of that, he can think creativelyand his tone of voice always perfectly matches our products and designs, even when they’re aimed at
children”.
