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Working With Industry
Speakers & SMEs
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What is a presentation?
What is its goal?
• What is a presentation?
• What is the goal of a
presentation?
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Information Dump Of Facts
Difference between a report
& a presentation
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Hear Presentation Or Learn It?
• Do you want your audience to
hear the presentation or learn
it?
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Excuses For Not Changing
• Excuses your SMEs and
industry speakers give for not
changing presentation styles.
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Can’t cover all the content
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Been presenting this way & no one has complained.
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No way anyone else can
present this.
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Not my fault if they
didn’t learn it.
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Ways To Address
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Shift from speaker centric
to learner centric
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Share good adult learning
strategies
Explain research about lectures
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4 Questions To Ask SMEs
In Speaker Proposals
Why does presentation need to exist?
What would happen if we didn’t have presentation?
What is one clear change we want to happen because of presentation?
How will we know or measure if change occured?
Which is more important?
Facts Or Actions
For SMEs Stuck On Facts Ask:
If person doesn’t know the fact, what do they do wrong on job?
For SMEs Stuck On Facts Ask:
How can you observe on the job if someone knows that fact?
For SMEs Stuck On Facts Ask:
What mistakes do new people make?
For SMEs Stuck On Facts Ask:
4 Step Mapping For Developing
SME Presentations
1. Identify Presentation Goal
1a. What change do we
want to create?
Example: Increase widget sales
Example
Goal
SME Presentation Action Map
2. What do people need to
to reach goal?
2a. What actions do people need
to take to reach
goal?
Goal: Increase widget sales
Example
List actions to take to reach goal
Example
Goal: Increase widget sales
List actions to take to reach goal
Example
Ask questions to uncover needs.
Goal: Increase widget sales
List actions to take to reach goal
Example
Ask questions to uncover needs.
Explain how widget solves problem.
Goal: Increase widget sales
List actions to take to reach goal
Example
Ask questions to uncover needs.
Explain how widget solves problem.
Emphasize benefits.
Goal: Increase widget sales
Ask questions to uncover needs.
How widget solves problem.
List actions to take to reach goal?
Emphasize benefits.
Example
Goal
SME Presentation Action Map
Action Action
Action
3. Identify discussion question or
activity for each action
Question, discussion or activity
should mirror real world
Avoid fact checks & trivia games
Think application!
Avoid fact checks & trivia games
Think application!
Ask questions to uncover needs.
How widget solves problem.
List actions to take to reach goal?
Emphasize benefits.
Example
Goal
SME Presentation Action Map
Action Action
Action
Activity Activity
Activity
4. Identify what people
really, really
really, need
to know.
4. Identify information people
need to complete activity, action
and goal
Goal
SME Presentation Action Map
Action Action
Action
Activity Activity
Activity
Info
Info
Info
Info
Info
Info
• What are some other ways to
use SMEs & industry speakers.
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Planning Education & Meetings
Not A Piece Of Cake
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Adult Ed & Meetings
65
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