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Working With Industry

Speakers & SMEs

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What is a presentation?

What is its goal?

• What is a presentation?

• What is the goal of a

presentation?

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Information Dump Of Facts

Difference between a report

& a presentation

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Hear Presentation Or Learn It?

• Do you want your audience to

hear the presentation or learn

it?

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Excuses For Not Changing

• Excuses your SMEs and

industry speakers give for not

changing presentation styles.

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Can’t cover all the content

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Been presenting this way & no one has complained.

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No way anyone else can

present this.

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Not my fault if they

didn’t learn it.

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Ways To Address

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Shift from speaker centric

to learner centric

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Share good adult learning

strategies

Explain research about lectures

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4 Questions To Ask SMEs

In Speaker Proposals

Why does presentation need to exist?

What would happen if we didn’t have presentation?

What is one clear change we want to happen because of presentation?

How will we know or measure if change occured?

Which is more important?

Facts Or Actions

For SMEs Stuck On Facts Ask:

If person doesn’t know the fact, what do they do wrong on job?

For SMEs Stuck On Facts Ask:

How can you observe on the job if someone knows that fact?

For SMEs Stuck On Facts Ask:

What mistakes do new people make?

For SMEs Stuck On Facts Ask:

4 Step Mapping For Developing

SME Presentations

1. Identify Presentation Goal

1a. What change do we

want to create?

Example: Increase widget sales

Example

Goal

SME Presentation Action Map

2. What do people need to

to reach goal?

2a. What actions do people need

to take to reach

goal?

Goal: Increase widget sales

Example

List actions to take to reach goal

Example

Goal: Increase widget sales

List actions to take to reach goal

Example

Ask questions to uncover needs.

Goal: Increase widget sales

List actions to take to reach goal

Example

Ask questions to uncover needs.

Explain how widget solves problem.

Goal: Increase widget sales

List actions to take to reach goal

Example

Ask questions to uncover needs.

Explain how widget solves problem.

Emphasize benefits.

Goal: Increase widget sales

Ask questions to uncover needs.

How widget solves problem.

List actions to take to reach goal?

Emphasize benefits.

Example

Goal

SME Presentation Action Map

Action Action

Action

3. Identify discussion question or

activity for each action

Question, discussion or activity

should mirror real world

Avoid fact checks & trivia games

Think application!

Avoid fact checks & trivia games

Think application!

Ask questions to uncover needs.

How widget solves problem.

List actions to take to reach goal?

Emphasize benefits.

Example

Goal

SME Presentation Action Map

Action Action

Action

Activity Activity

Activity

4. Identify what people

really, really

really, need

to know.

4. Identify information people

need to complete activity, action

and goal

Goal

SME Presentation Action Map

Action Action

Action

Activity Activity

Activity

Info

Info

Info

Info

Info

Info

• What are some other ways to

use SMEs & industry speakers.

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Planning Education & Meetings

Not A Piece Of Cake

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Adult Ed & Meetings

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• Bobby Gret

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• twm1340

• ChicagoGeek

• Jesse Draper

• Storybehind

• Moriza

• Juhansonin

jhurt@velvetchainsaw.com

velvetchainsaw.com

@JeffHurt