Wish you were here! 500 Postcards & we still need the full story
A case study of the trials and tribulations of a large scale research project
Louise Long (NAB) @longlouJohn Murphy (Design4Use) @JohnMurph_
What were we trying to do?
How did we approach the research?
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© Copyright 2014 Tom Fishbourne
How did we approach the research?
Branch Observations
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Mental models of banking
Home Interviews
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Analysis Challenges
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Heaps and heaps of data147 Customers390 Postcards 23 Interviews
868 stories in total
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© Copyright 2014 Tom Fishbourne
Analysis Challenges
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Heaps and heaps of data147 Customers390 Postcards 23 Interviews
868 stories in total
Getting the data into everyone’s head
Analysis Challenges
Synthesis & final result
Stakeholder Challenges
Split personality to keep the stakeholders happy
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Lessons learnedLessons learnedLessons learnedMethodStakeholder communicationAnalysisLogistics
Louise Long (NAB) @longlouJohn Murphy (Design4Use) @JohnMurph_ © Copyright 2014 Tom Fishbourne