Uscerates postcards
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Transcript of Uscerates postcards
uscreatesproject by blanka kvetonova
uscreates is a social change agency with a mission to develop effective ways to respond to social challenges as a public health, climate change, improving our community and community empowerment. they work in a collaborative way bringing together the people, organisations and issues involved to ensure ownership and power over the outcomes. this leads to more sustained and cost effective change.
uscreates
target audience
clientsprevious or prospective clients who have commissioned or might commission uscreates on projects
What they care for:
• Human centred• Improving human wellbeing• Make people happier• caring of others• people at the first place
What they love about Uscreates:
• love cooperation as most effective and cost effective
• professionalism and thoroughness• Deliver detailed reports• High quality of work on time• Deliver creative Ideas• clear• Innovative, evidence based ideas• Fresh approach• all the clients really satisfied
and many more....
ENGINE
peersorganisations or companies working in similar or complementary areas, and that uscreates has partnered with in the past (thinkpublic, engine, the design council, the hub, live|Work...)
What they care for:
• Design to improve society• co-design• re-design public services• Health and social care/ government/ civil
society education and improvement• Improving well being• using workshops methods• experience design based• share same goals and clients of
uscreates• empowering people (giving skills)• Dynamic and enterprenautical
enterprise• they work with the clients• Wide range of completely different
projects• enabling people to better meet their
potentials
volunteersMembers of the public and members of target audience who have supported uscreates on the past projects (all people who happily volunteer and help with the research for free, no specific age limit)
What they care for:
• Help the others• sense of community• need/will of being together• collaboration as a way to change
the world• Free time for others caring of others• Happyness of others make their
happiness too
Where do they find them:
• More easy to recruit them in small centres rather then in big ones as people have got more time and more sense of community
students who have completed internships at Uscreates
Interns
What they care of:
• Help the others• collaboration as a way to change
the world• Happiness of others make their
happiness too
Where do they find them:
• students
associatesprofessionals who have supported uscreates on the past projects (joseph Harrington, andy cottrill, libby scarlett...)
What they care for:
• see design as a tool of changing things
• already involved in some other activities
• ethical discourse• cooperation
Where do they find them:
• recruiting them again after working with them in the past
BRIEF IdEa FINaLISE outcomEdEFINEIdEa
read
research
discovering new thingsidea generation process
questioning
brainstorming
materials
colour
presentation
evaluate
refine
22/02 01/03 08/03 08 -15/03 15/02
prototypedeliver
DesIgn process
What will make this process successful
• Memorable• Will produce a positive reaction in the receiver• Will be kept and/or will have a second user• Will not be cost effective• Will be environmentally friendly• Will show how much uscreates is nice
What issue we are trying to solve
• create stay in touch postcard• 5 different target audience• interactive• simple ideas with great impact• sustainable• communicate clearly
Design Methods chosen
• being your users• brainstorming• character profiles • Idea generation process• cluster and vote
research in the market
ritta Ikonen
+ original+ handmade+ cheap- no possibility of mass production
+ collectable+ interactive- might be too fidly
3D card
+ stands out (nice texture)+ not so common as print- might become more expensive and time consuming
letterpress card
+ message can be wiped off+ environmentally friendly+ great the idea of reusability- material is expensive
Memo card
eco garden
+ engagement with the receiver+ green/ environmental friendly
+ very interesting look+ recycling of old postcards- no interaction
joan stezaker
More cards
Idea generation process
brainstorming
each of us came up with 25 ideas and after that by using voting method 1-5 (5 being the best) we de-cided which 3 ideas to bring forward.
25 IDeas
Final crit session: Work in progress
each time the receiver would receive 10-15 letters which would be part of the message. collectible and interactive with the audience, might a bit expen-sive to make.
the bird is perforated and after pushing it out it becomes a bookmark with a flap engaging with the receiver and also something to keep to remember uscreates.
great amount of space for different messages written by receiver, this postcard would be reusable therefore environmentally friendly and also engaging with the receiver
1. fridge magnetic letters 2. seasonal illustrated bookmarksIdea I have chosen to bring forward as it had the most positive feedabck.
3. washable magnetic board
For this session we were asked to bring 3 ideas. I found this session very useful as each of us had a chance to a chance to recieve feedback from other student and joanna. by angels and devils method we said positives, negatives and possible improvement on each idea which helped us to choose the best idea and bring it forward.
WInterDec - Feb
suMMerjune - aug
sprIngmarch - may
autuMnsep - nov
Winter Spring
Summer autumn
Stu
dio
4.2.
2, T
he L
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erm
arke
t, 11
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Wes
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eet,
Lond
on B
ridge
, SE
1 3E
R, 0
203
1426
686
Push the picture out and use it as a bookmark
movember Back of the postcard