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The digital landscape
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Digital -‐ the overview
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Mobile -‐ catching up fast
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It’s what people use to go online
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It’s growing quickly
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India -‐ mobile v desktop
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China -‐ mobile v desktop
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South Korea -‐ search queries
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US -‐ Groupon transacOon on mobile
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Smartphones and tablets are taking over
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Growth potenOal is huge
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Tablet shipments
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What happens when this arrives?
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Where are conversaOons happening?
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All of these places want our aTenOon
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YouTube would be second in this list were it included -‐ users spend an average of 5.5 hours a month watching videos there
Top sites and forums
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The main social media landscape
Who’s winning/losing
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So what do we do?
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Listen.Learn. Engage. Adapt.
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Listen to the data. Learn from it.
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Social data
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SenOment
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Data driven applicaOons
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Engage. In real Ome. With real people.
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Snapchat
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Real Ome engagement
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Data and real Ome
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Data and engagement
Why is this important?
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Engage on mobile.
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Messaging
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The compeOOon
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How these are being used?
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Mobile ads -‐ the future is less annoying
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So what do we do?
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Listen -‐ what are people saying? Learn -‐ where are they saying it?
Engage -‐ what can you say and when?Adapt -‐ how can you do things beTer?
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QuesOons
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