Winning: How digital communications can work for you
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What tools are available, who is using them and how are they being used by politicians, brands, organisations and companies to communicate with their audiences? With a particular focus on mobile opportunities, this session will look at existing and emerging platforms, research into how to develop strategies to engage with specific groups and demographics online, on social and on mobile
Transcript of Winning: How digital communications can work for you
The digital landscape
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Digital -‐ the overview
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Mobile -‐ catching up fast
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It’s what people use to go online
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It’s growing quickly
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India -‐ mobile v desktop
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China -‐ mobile v desktop
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South Korea -‐ search queries
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US -‐ Groupon transacOon on mobile
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Smartphones and tablets are taking over
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Growth potenOal is huge
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Tablet shipments
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What happens when this arrives?
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Where are conversaOons happening?
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All of these places want our aTenOon
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YouTube would be second in this list were it included -‐ users spend an average of 5.5 hours a month watching videos there
Top sites and forums
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The main social media landscape
Who’s winning/losing
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So what do we do?
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Listen.Learn. Engage. Adapt.
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Listen to the data. Learn from it.
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Social data
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SenOment
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Data driven applicaOons
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Engage. In real Ome. With real people.
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Snapchat
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Real Ome engagement
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Data and real Ome
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Data and engagement
Why is this important?
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Engage on mobile.
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Messaging
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The compeOOon
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How these are being used?
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Mobile ads -‐ the future is less annoying
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So what do we do?
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Listen -‐ what are people saying? Learn -‐ where are they saying it?
Engage -‐ what can you say and when?Adapt -‐ how can you do things beTer?
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QuesOons
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