MarTech Product Direction (and Cookies)
Fireside Chat
Goals for this chat1. Communicate new product direction in regards to marketing technology
2. Understand the benefits of a marketing model that reaches customers directly
3. Explain how the market views the lifecycle of marketing content
4. Describe what the marketing content lifecycle means for us
5. Provide insight on our current products and where they’re going
6. Share our focus of new product ideas and direction
GOALCommunicate the importance of you understanding the Widen MarTech product direction
We are creating our future.
We have a lens for relevance and focus.
That focus benefits future customers.<and we are rock stars>
GOALUnderstand the benefits of a
marketing model that reaches the customer directly
Increase the awareness and equity in our brand with marketers.
Optimize utilization across a suite of products.
Capture direct feedback on the product and service experience.
Provide our level of service allowing customers to reach us directly.
Invite customers into our culture for long-term differentiation.
Coordinate activities with community of customers and users.
GOALExplain the lifecycle from various perspectives so you can see how the market views the lifecycle of marketing content
Our Strategy... Encompassing Marketing Content Lifecycle
Connect marketing content by innovating, operating, and servicing software technologies that:
● Create and capture new content● Manage and organize existing content● Share and distribute relevant content● Analyze and track successful content
Create > Capture > Organize > Manage > Distribute > Share > Track > Analyze
● Internal design● Internal video production● Internal color retouching● Internal page assembly● External file production
Create > Capture > Organize > Manage > Distribute > Share > Track > Analyze
● Contracted● User-Generated● Visitor upload in Smartimage● Mini use cases for Collective● More marketing focus for Fine
Uploader
Create > Capture > Organize > Manage > Distribute > Share > Track > Analyze
● Approvals● Metadata ● Security● Rights● Access
Create > Capture > Organize > Manage > Distribute > Share > Track > Analyze
● Lifecycle stage● Additional metadata● User training
Create > Capture > Organize > Manage > Distribute > Share > Track > Analyze
● Collections● Notifications● Ongoing communications
Create > Capture > Organize > Manage > Distribute > Share > Track > Analyze
● Link● Embed● Socialize● Email● Integrate
Create > Capture > Organize > Manage > Distribute > Share > Track > Analyze
● Activities● Monitor● Report
Create > Capture > Organize > Manage > Distribute > Share > Track > Analyze
● Comparisons● Metrics● Decisions
Insight on current software products and where we see those going
Create > Capture > Organize > Manage > Distribute > Share > Track > Analyze
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Learn more at www.Widen.com
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