Come get your Digital Plumbing setup!

Session Agenda

• Introduction

• Digital Plumbing Workshop

• Steven Rose – Creating raving fans with MarTech

• Wrap-up: Q/A, Next Session Info

Arizona Marketing Technology Meet-up Group

• Build MarTech community in Arizona

• Integration of technologies newer focus

• Difficult to define, constantly changing

• Learn from each other, raise AZ together

• No one has all the answers

@AZMarTech ▪ Facebook.com/AZMarTech

Steven Rose

• Lead MarTech, Web Development and Technology

Integrations efforts for Infusionsoft

• Web Analytics and Data Measurement

• Partnering with BlitzMetrics – Business Amplification

@Steven_Rose ▪ Facebook : Steven Rose Page

Who is this session for?

• Career growth goals

• Reputation building

• Small business owners

Digital Plumbing…

is connecting your various platforms

so you can accurately track

audiences cross-channel

Why is it important?

• Broken, inconsistent data

• Cross-channel tracking

• HTTPS referrer dropped

• Struggle for many marketers

Website Hub

• Control user experience

• Capture information

• Set cookies

• Multi-platform integration

RetargetingAllows you to target people who have already shown interest in your product/service

“

”

This is the power of remarketing—to bring back

people who you've touched in another channel

Dennis Yu, CTO of BlitzMetricsExpert in Facebook Advertising

GOOGLE FACEBOOK

Marketing Focus Targeted Searches Traffic

Friends of Existing Fans

Free Traffic Approach SEO: Search Engine Optimization

NEO: Networking Engine Optimization

Paid Traffic Platform AdWords Facebook Ads

Free Strategy Generate Quality Backlinks

Generate Quality Engagement

Paid Strategy Send to High Conversion Pages

Send to High Conversion Updates

Facebook

Know WHO the user is:

• Interests

• Demographics

• Friends

• Likes/Dislikes

Google – know WHEN they want to buy

Let’s Start Plumbing!

• Tag Manager

• Google Analytics

• Google AdWords

• Facebook Business Manager

• Chrome Extensions (validation)