Halstead Property Martech Presentation

8/14/2019 Halstead Property Martech Presentation

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Wednesday November 13, 2013


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Speakers

Gerry Makowski

Executive Director of Marketing

Matthew Leone

Director of Web Marketing/Social Media


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In-House Division Twice The Size Of Any Other Competing


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Award Winning Division

2007Leading Real Estate Companies of the Worlds Best Marketing Piece

2007Luxury Portfolio Conference Luxury Presentation Materials Award

2008Quebecor Gold Ink Award for Corporate Magazine Print Quality

2008Internet Advertising Competition Web Award for Best Online Marketing

Campaign

2008Leading Real Estate Companies of the World Corporate Brand Advertising

Award

2008Luxury Portfolio Conference Company Brand Advertising Award

2008Luxury Portfolio Conference Company Luxury Property Advertising Award

2009Luxury Portfolio Conference Company Luxury Corporate Branding Award

2010Leading Real Estate Companies Best Marketing Piece Award

2011- Web Marketing Association WebAward for Best in Real Estate website

2012Communicator Awards for Best Home Page and Best Real Estate Website

2013Most Innovative Brokerage Tool by Inman News for Touch Screens

2013Best Overall Website by Leading Real Estate Companies of the World


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Marketing The Brand


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NYTim

Over 2 Billion H

Banner Ads Pro

Brand

Unmatched Web Exposure


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Search and Display ads on such sites as the Real Estate Section of thenytimes.com, Great Homes on nytimes.com, wsj.com, observer.com, ihlinking to our corporate site and your listings.



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First Real Estate Firm to embrace vi

High Definition Video Production wit

Advanced Syndication methods ove

Over 2000+ real estate related video

Over 7 Million Video Views Since La


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Property Tours

$400 for over $1M and $300 for prope

Agent Video Biographies

$400 for an agent for a $2500 actual c

Neighborhood Tours

40 different neighborhoods toured

Behind the NumbersQuarterly Market Report Show hosted

How To Tutorial Videos

$400 for an agent for a $2500 actual c


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Every King Needs a Castle Video

Lebron James Video - 58,000 views in 6 days

Covered by hundreds of media outlets

Viral Videos


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Keyword Search Names Purchased to drive traffic to Halsteadand content added to come up higher on organic search

Search Engine Optimization


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Print and Online campaigns that procorporate brand identity

2006How Real Estate Gets Real Campa

2007Real Access to New York Campaig

2008- S3 Level of Service Campaign

2009Value Factor Campaign

2011The New Halstead.com

2012Pinterest.com Real Estate Eye Can

2013New Halstead Mobile Fully Expose

Corporate Ad Campaigns


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Co-Branding

Partner up with other successful brands to form a mutually

beneficial meeting of both brands.


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Numerous office locaawnings and flat screthe brand

Attractive Storefronts


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Touch Screen StorefrontsTouch Screen Real Estate Search


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Touch Screen Storefronts

Social Media Presence

More Coming Later


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Marketing the Agent


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WriteAgent Bio or work with a copywriter

Review with Director of Sales in your office

Enterinto Halstead Marketing Center

1. Create Your Agent Biography

You will be notified when next professional agent photo shoot takes place

After the shoot, youll be emailed a contact sheet linkto choose from

2. Get Your Agent Headshot

Build Your Foundation

Go to the Halstead Marketing Center under Past Closings to enter them in. This will automatically be fed online.

3. Enter in Your Past Closings


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Announcement Card/EblastAnnounces you to the firm, no cost to you


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Postcard Canvas MailerDesigned by our Art Dept, .39 per card plus postage

P d C M il


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Postcard Canvas MailerDesigned by our Art Dept, .39 per card plus postage


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Market Reports/Behind the NumbersLet your contacts know the state of the market

Customizable at .78 a piece


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Agent Video BiosPlaced on your bio page, ProperTV, your agent website, youtube, googlevideos, and facebook. Only $400 Right Now!


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Agent VOW WebsitesTo order or learn more email [email protected]


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Marketing Your Exclusive


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halstead.com40+ Million Hits Per Month

2+ Million Unique Visitors Per Month


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Your listing is streamed automaticaunmatched exposure on the web westate searches on over 30 sites inhalstead.com, nytimes.com, nymastreeteasy.com, realtor.com, luxuryluxuryrealestate.com, etc

For a full list of our partners downlo

Partners One Sheet in H-Net.



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Your listing is waiting to be photograph

marketing approved list of photographcompetitive prices.

How Do I Order?

Visit the Halstead Marketing Center fonumbers and pricing.

Cost?

Varies from $100-$200+ for photo shoallocated budget

Professional Photography


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Fl l


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Your listing can be drawn by a licensedspecialist at competitive prices or you cfrom the books.

How Do I Order?

Visit the Halstead Marketing Center for and pricing.

Cost?

Varies from $100-$200+ for drawing oubudget

Floorplans

P t Vid


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Documentary Film Crew works with ythe best of a home and the details ph

capture.

How Do I Order?

Order through the Halstead Marketingorder.

Cost?

$300-400

Property Video

Vi O Ti


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Time lapse presentation of oviews

How Do I Request?

Request by email to market

Cost?

No Cost if approved

View Over Time

3D Fl l


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A professionally rendered three dimenyour exclusive provide a different pers

the room in your exclusive.

How Do I Order?

Order through the Halstead Marketingorder.

Cost?

$60 for the full 3D design for your floo

3D Floorplan

T V Fl l


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We will take your floor plan and placeH logo on the layout wherever photosin the home so the buyer can easily sroom looks like from the exact vantagphoto was taken.

How Do I Order?

Order through the Halstead Marketing

order.Cost?

$25 - $250 Depends on whether you FPs, Photos already + size of prope

True Vu Floorplan

Vi t l St


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How Do I Order?

Order through the Halstead Marketing Center to order.Cost?

$59-100 per staged photo

Virtual Stager

Vi t l St


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Virtual Stager

Vi t l St


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Virtual Stager

Virt al Stager


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Virtual Stager

Virtual Stager


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Virtual Stager

Virtually Empty


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Virtually Empty

Virtual Kitchen


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Virtual Kitchen

Room Painter


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Provide more perspective to your buyeoffering them a chance to see that roocolor.

How Do I Order?

Available in the Halstead Marketing Ce

Cost?

$40 for the full room painter experiencProperties

Room Painter

Room Painter


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Provide more peyour buyers exp

offering them a cthat room in thei

How Do I Order

Available soon inMarketing Cente

Cost?

$40 for the full roexperience

Room Painter

Window Displays


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Since we are the innovatorStorefronts, it is a must to s

property in our office windobe 3 people deep on someof potential buyers.

How Do I Order?

Go to the Halstead Marketi

Cost?

No cost

Window Displays

Featured Property


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Propose your best photo, if app

NYTimes.com and WSJ.com Fe

Facebook, Twitter, Tumblr, Pinte20+ Flatscreens throughout Tri-

How Do You Appear?

Submit request through the HMCProperty

Cost?

No cost if chosen

Featured Property

Show Sheets


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Be ready with all of your information on

your exclusive for open houses byordering color showsheets.

How Do I Order?

Order through the Halstead MarketingCenter

Cost?

No cost

Show Sheets

Direct Mail Postcard


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6x9 Glossy Postcarmailing or to hand o

houses.How Do I Order?

Go to Halstead Mar

Cost?

$0.39 per card

Direct Mail Postcard

Professionally Printed Brochure


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For a high end exclusive odepartment will design an a

flat sheet or brochure for yproperty.

How Do I Order?

Order thru HMC

Cost?$2.00 per brochure, minimquantity 50

Professionally Printed Brochure

H-Tags


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H-Tags Our Branded QR Code Technology featured on all outdoor marketing and print colla

Hyperlinked Email Images


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These are easy to use, attracto insert into an email to prom

listing, upcoming open housesigned to your sphere of persthat fit our style guide.

How Do I Order?

NY/NJHMC

CT/HPT: Admin

Cost?

No Cost

Hyperlinked Email Images


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Halstead Portfolio


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Hand-picked by Managembook features our top list

award winning perfect bojewel of a marketing piecMillion Total Online and PCirculation in WSJ.

How Do I Order?

Through the RealPlus Ad

Cost?

No Cost

Halstead Portfolio

NY Times Homes


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Two Page Spread in every issueof NY Times Homes. Comes outonce a month and reaches over500,000.

How Do I Order?

Through the RealPlus Ad Module

Cost?

$250 out of allocated budget

NY Times Homes

New York Magazine


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In twice a month opposite the Real

Estate Showcase reaching over 2Million.

How Do I Order?


Cost?$250 out of allocated budget

New York Magazine

WSJ Mansion


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Six times a year in the national

circulation of the WSJ to over 1.6Million our top properties.

How Do I Request?


Cost?

No Charge if Chosen

WSJ Mansion

Avenue / Scene / Residency NY


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These publications we are in a full paspread each month and they each hareadership of over 380,000 with an areader income of $240K or above anhand delivered to top doorman buildi

throughout Manhattan.

Avenue / Scene / Residency NY

Closed Postcard


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Once property closes cards pgenerated automatically for yo

then sent out to your buildingblanket the building, mark youhelp you in your search for fu

Cost?

No Charge

Closed Postcard


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Social Media

Social Media


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Social Media

Twitter.com/Halstead

Twitter

29,000 Followers

@HalsteadHalstead Agents, Competitor Agents, Extended In

Consumers/Clients, Reporters/Blogge

Neighborhood, Industry, Economic, Company

Social Media


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Social Media

Facebook.com/Halstead

Facebook

19,000 Likes

Halstead Agents, Competitor Agents, Extended InConsumers/Clients, Reporters/Blogge

Most Visual and Potentially Viral Message of

Social Media


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Social Media

Halstead.com/EyeCandy

Pinterest Real EstateEye Candy

Social Media
http://www.halstead.com/eyecandy


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Social Media

Halstead.com/EyeCandy

Flickr Real EstateEye Candy

Social Media
http://www.flickr.com/photos/halsteadproperty/


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Social Media

Instagram.com/Halstead

Instagram Snapshotof the Day

Social Media


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Soc a ed a

Halstead.com/Blog

Tumblr Halstead Blog

Social Media


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Foursquare NeighborhoodTips


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Email MarketingO d h H l d M k i C d il k i @h l d


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Order thru Halstead Marketing Center and support at [email protected]

GET & GATHER


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GET & GATHER1. Gather in outlook contacts or an excel sheet so that you can easily exp

data to constant contact.

2. Business and personal contacts put together3. Open House Sheets ask for email address first and phone number sec

Explain in the sheet what the attendees will receive for subscribing so tknow what to expect when they receive your emails.

4. In your email signature include a link to subscribe

5. On facebook and your social media promote your newsletter and the lisubscribe.


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150RULE


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WHY CONSTANT CONTACT?


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WHY CONSTANT CONTACT? Cant mass email from your personal account because you dont have an

unsubscribe component You run the risk of being labeled spam by an email server of a company t

having all your future emails go to their spam filter. Cant send out more than 30 at a time through our email servers Provides performance analytics

Can schedule emails Great customer service and video tutorials


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Types of EmailMarketing


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SPECIAL MESSAGE


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SPECIAL MESSAGE Throughout the year Halstead Property will email you hyperlinked email i

that promotes a new initiative, holiday or important reminder that you canalong to all your contacts

EMAIL NEWSLETTER


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EMAIL NEWSLETTER Available for order thru the Halstead Marketing Center.

First stage of rollout is adhering to a corporate template that you can viewHalstead Marketing Center.

CREATE YOUR OWN


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CREATE YOUR OWN

NEWSLETTER We can provide you with a company approved header and a basic layou

work off of. This is only for the advanced level user willing to put in more time.

NEWSLETTER CONTENT


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Featured Exclusive & Closing Value Factor Listing/Luxury Portfolio Listing Market Report Information Your analysis VideosProperty/Neighborhood/Behind the Numbers/Agent Bio Online Portfolio Company News/Initiatives Local news and current events

Links to content from blogs and news sources on local news Work out cobranding w/ a restaurant or store that provides value Any real estate/staging/dcor/mortgage/economic information


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877.737.3552For Customer Service


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EmailMarketing@halstead

For Internal Support

Halstead Property Martech Presentation

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Transcript of Halstead Property Martech Presentation