Why Content Is the Word of Mouth Trigger to Increase Brand Awareness
Companies that are able to masterfully deliver value-driven
content are the ones that everyone is talking about.
Why?
Because they provide much more than their product or service;
they have become an established voice within their industry.
Their content is good enough that people are sharing it with their
friends and constantly coming back for more.
If you can achieve this with your content, then you’ll be able
to successfully build an online reputation and gain the type of
visibility that will lead to one of the major goals of all your
marketing efforts: increasing brand awareness.
High-quality content makes the visitor feel motivated.
Whether it’s a video, a blog post, a graph or any other piece
of content...
If it does its job, it will make someone feel like they should
take a next step.
This next step usually involves spreading the word about your
brand or at least making a commitment - either to learn more
or come back to start a conversation at a later date.
They may be inspired to request more information, to share
what they just learned with their social networks, or even to
step into the world of your business by signing up for your
newsletter, downloading your eBook, or making a purchase.
When content is engaging, visitors to your site will act.
The better the content, the more likely it is to be shared by an inspired visitor.
When your compelling video or a link to your thought-provoking article gets catapulted across the major social media
platforms, your brand instantly gains presence.
Facebook, Twitter, LinkedIn, Instagram, Pinterest, and the
other prominent social media sites are today’s platforms for spreading information via word
of mouth.
When people are talking about your content, most of the
conversation is online through social media.
Getting people talking about your brand all starts at the top.
First, you need to gain exposure by attracting people to your
site with your content. This can be done with good SEO
strategy.
60% of marketers publish content at least once a day! Once
people reach your site, you want to get them involved and
talking.
Offering a lead magnet to get them to sign up for your
newsletter and encouraging social sharing are two powerful
tools that every marketer must use to help turn the
conversation in their direction.
The next step is to ensure that your brand is active on social
media. You’ve got the conversation started and now it’s time to
keep it going.
Set up a regular schedule for social posts. You don’t have to use
every platform out there, and in fact, this will only spread your
marketing team even thinner.
Choose the two or three
relevant platforms for your
brand and then be
consistent. Consumers
favour brands that share
interesting, relevant info and
respond to feedback.
Your marketing team is not the only one out there using social
media and great content to attract visitors and propel them
down the sales funnel.
Ensure that your business stands out by using these techniques to
stay ahead:
● Make sure your content is well diversified with more than just blog posts
● Research current trends with resources like Buzzsumo
● Use resources like Google Analytics to measure your consumption metrics
● Let your brand’s personality shine through
Follow these steps and remember that repetitive, boring
content will turn users away.
Great content however will trigger a conversation.
If you can keep it going, awareness of your brand will keep
growing.
For an in-depth guide for elevating your brand’s presence,
download our free guide, “Building Brand Awareness: The
Ultimate Guide for 2017.”
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