Why Content Is the Word of Mouth Trigger to Increase Brand Awareness

Companies that are able to masterfully deliver value-driven

content are the ones that everyone is talking about.

Why?

Because they provide much more than their product or service;

they have become an established voice within their industry.

Their content is good enough that people are sharing it with their

friends and constantly coming back for more.

If you can achieve this with your content, then you’ll be able

to successfully build an online reputation and gain the type of

visibility that will lead to one of the major goals of all your

marketing efforts: increasing brand awareness.

High-quality content makes the visitor feel motivated.

Whether it’s a video, a blog post, a graph or any other piece

of content...

If it does its job, it will make someone feel like they should

take a next step.

This next step usually involves spreading the word about your

brand or at least making a commitment - either to learn more

or come back to start a conversation at a later date.

They may be inspired to request more information, to share

what they just learned with their social networks, or even to

step into the world of your business by signing up for your

newsletter, downloading your eBook, or making a purchase.

When content is engaging, visitors to your site will act.

The better the content, the more likely it is to be shared by an inspired visitor.

When your compelling video or a link to your thought-provoking article gets catapulted across the major social media

platforms, your brand instantly gains presence.

Facebook, Twitter, LinkedIn, Instagram, Pinterest, and the

other prominent social media sites are today’s platforms for spreading information via word

of mouth.

When people are talking about your content, most of the

conversation is online through social media.

Getting people talking about your brand all starts at the top.

First, you need to gain exposure by attracting people to your

site with your content. This can be done with good SEO

strategy.

60% of marketers publish content at least once a day! Once

people reach your site, you want to get them involved and

talking.

Offering a lead magnet to get them to sign up for your

newsletter and encouraging social sharing are two powerful

tools that every marketer must use to help turn the

conversation in their direction.

The next step is to ensure that your brand is active on social

media. You’ve got the conversation started and now it’s time to

keep it going.

Set up a regular schedule for social posts. You don’t have to use

every platform out there, and in fact, this will only spread your

marketing team even thinner.

Choose the two or three

relevant platforms for your

brand and then be

consistent. Consumers

favour brands that share

interesting, relevant info and

respond to feedback.

Your marketing team is not the only one out there using social

media and great content to attract visitors and propel them

down the sales funnel.

Ensure that your business stands out by using these techniques to

stay ahead:

● Make sure your content is well diversified with more than just blog posts

● Research current trends with resources like Buzzsumo

● Use resources like Google Analytics to measure your consumption metrics

● Let your brand’s personality shine through

Follow these steps and remember that repetitive, boring

content will turn users away.

Great content however will trigger a conversation.

If you can keep it going, awareness of your brand will keep

growing.

For an in-depth guide for elevating your brand’s presence,

download our free guide, “Building Brand Awareness: The

Ultimate Guide for 2017.”