Communications for Effective Contract MonitoringMarcela Rozo and WBI Communications Team, June 1, 2011, Kampala, Uganda

Why communicate?

• Why is it important to communicate?• When should this process begin?• Who should be involved?• What are some factors to consider and what

should this process look like?

Why Communicate?

• Counter the influence of vested interests !

• Define yourself rather than be defined!

• Get public support!

Why Communicate?

• Transparency• Build Trust• Increasing Demand

for Public Participation

• Consensus

Why Communicate?

• Winners, losers and fence sitters

• Cost of not communicating

Coalitions Monitoring Contracts

• New way of doing business!

• High Stakes• Individual Collective • Coalition

Communications

New Way of Doing Business!

• Alignment with a common goal

• Advocate for the initiative

• Educate the public

Communicating Around a Coalition

• Collective Interests • Assess when interests of

the individual unit might conflict with the group

• Clear goals and messages

When and Who?

• NOW!• Unified Messages

on the Coalition! • Involve your

communications units.

Remember: prepare for all eventualities

• The wrong information could get out if messages aren’t clear

• Plan for crisis communications

Moving Forward

Integrate communications into your action plans!

Comments? Questions for Jose Manuel and Arathi?

Thank You!