Why communicate?
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Communications for Effective Contract Monitoring Marcela Rozo and WBI Communications Team, June 1, 2011, Kampala, Uganda
description
Why communicate? . Why is it important to communicate? When should this process begin? Who should be involved? What are some factors to consider and what should this process look like?. Why Communicate?. Counter the influence of vested interests ! Define yourself rather than be defined! - PowerPoint PPT Presentation
Transcript of Why communicate?
Communications for Effective Contract MonitoringMarcela Rozo and WBI Communications Team, June 1, 2011, Kampala, Uganda
Why communicate?
• Why is it important to communicate?• When should this process begin?• Who should be involved?• What are some factors to consider and what
should this process look like?
Why Communicate?
• Counter the influence of vested interests !
• Define yourself rather than be defined!
• Get public support!
Why Communicate?
• Transparency• Build Trust• Increasing Demand
for Public Participation
• Consensus
Why Communicate?
• Winners, losers and fence sitters
• Cost of not communicating
Coalitions Monitoring Contracts
• New way of doing business!
• High Stakes• Individual Collective • Coalition
Communications
New Way of Doing Business!
• Alignment with a common goal
• Advocate for the initiative
• Educate the public
Communicating Around a Coalition
• Collective Interests • Assess when interests of
the individual unit might conflict with the group
• Clear goals and messages
When and Who?
• NOW!• Unified Messages
on the Coalition! • Involve your
communications units.
Remember: prepare for all eventualities
• The wrong information could get out if messages aren’t clear
• Plan for crisis communications
Moving Forward
Integrate communications into your action plans!
Comments? Questions for Jose Manuel and Arathi?
Thank You!
