© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com
A personal branding process
that tracks & meets customer
aspirations
Prepared for Rockport Shoes
© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com
How VIBE WorksHow VIBE Works
Step 1.An Easy 1-2 Minute Customer Aspiration Survey
• 24 question Kiosk version
• 6 question PDA version
• Manual Postcard version
© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com
How VIBE WorksHow VIBE Works
Improvement Goals (shown in red)
Step 2.Customer Receives Personal VIBE Profile
• Illustrates Improvement Goals
• Defines Personality Type
© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com
How VIBE WorksHow VIBE Works
Meanwhile...Retailers Type Product Personality
• Products measured on the same 12 personality metrics as customers
© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com
Commercial ApplicationsCommercial Applications
V20%OFF
V I B E
Step 3. Matching Products to People
In-Store PromotionsFront-zone kiosks & VIBE Hang Tag “Treasure Hunts”
Showcase EventsDirect traffic to retail locations with VIBE-themed fashion shows.
On-line ShoppingOnline VIBE product selection systems.
© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com
How VIBE WorksHow VIBE Works
VIBE TheoryA Derivative of Jungian Personality Theory
• Measuring 12 creative thought process skills
• At both present and aspired future
• To define one’s goals and aspirations
© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com
New Retail MetricsNew Retail Metrics
Demographics:
Measuring Customer AspirationTracking personal brand metrics helps answer the following questions:
• What do customerswant to be?
• Does a retailer’s products match their aspirations?
• How can offerings and sales environments be optimized?
NameEmailGenderAgeZip CodeOccupationEducation
IdeationStrategicAnalyticalInfluenceConceptPlanning
DesignEngineeringManagement Hands-onPerfection Characterization
Customer’s Skill Metrics:
© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com
VIBE ResultsVIBE Results
Why Use VIBE?• Engage customers in a fun & meaningful way
• Drive retail traffic & increase sales
• Track customer motivation & satisfaction
• Optimize products & sales environment
• Enhance your brand
© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com