WhatsMyVIBE

© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com

A personal branding process

that tracks & meets customer

aspirations

Prepared for Rockport Shoes


How VIBE WorksHow VIBE Works

Step 1.An Easy 1-2 Minute Customer Aspiration Survey

• 24 question Kiosk version

• 6 question PDA version

• Manual Postcard version



Improvement Goals (shown in red)

Step 2.Customer Receives Personal VIBE Profile

• Illustrates Improvement Goals

• Defines Personality Type



Meanwhile...Retailers Type Product Personality

• Products measured on the same 12 personality metrics as customers


Commercial ApplicationsCommercial Applications

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V I B E

Step 3. Matching Products to People

In-Store PromotionsFront-zone kiosks & VIBE Hang Tag “Treasure Hunts”

Showcase EventsDirect traffic to retail locations with VIBE-themed fashion shows.

On-line ShoppingOnline VIBE product selection systems.



VIBE TheoryA Derivative of Jungian Personality Theory

• Measuring 12 creative thought process skills

• At both present and aspired future

• To define one’s goals and aspirations


New Retail MetricsNew Retail Metrics

Demographics:

Measuring Customer AspirationTracking personal brand metrics helps answer the following questions:

• What do customerswant to be?

• Does a retailer’s products match their aspirations?

• How can offerings and sales environments be optimized?

NameEmailGenderAgeZip CodeOccupationEducation

IdeationStrategicAnalyticalInfluenceConceptPlanning

DesignEngineeringManagement Hands-onPerfection Characterization

Customer’s Skill Metrics:


VIBE ResultsVIBE Results

Why Use VIBE?• Engage customers in a fun & meaningful way

• Drive retail traffic & increase sales

• Track customer motivation & satisfaction

• Optimize products & sales environment

• Enhance your brand

WhatsMyVIBE

Documents

Transcript of WhatsMyVIBE