© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Experience Manager 6: Innovation Across Digital Customer Experiences Mathias Siegel – Sr. Product Manager, Adobe Experience Manager

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

2

Adobe Leadership in Digital Marketing Cross-Channel

Campaign Management

Web Content Management for Digital Customer Experience Online Testing

Data Management Platforms

Web Analytics

Social Media Management

As of 2/24/14

Lead to Revenue Management Platform

Web Content Management

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe closes the loop: Optimizing Digital Experiences to Build Loyalty and Demand

DATA

Customer

Business

Product

Content

Clickstream

Search

Multi-channel

TOUCHPOINTS

Websites

Advertising

Social

Mobile

Kiosks

E-mail

Call center

Workflows

MEASURE & OPTIMIZE

Industry-leading Web analytics

Industry-leading creative tools

CREATE MANAGE & DELIVER

Industry-leading Web content management & rich

information delivery

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Marketing Cloud

Social Experience Manager

Target Analytics Media Optimizer

Campaign

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Experience Manager as the center of a digital experience strategy

Analytics

Target Campaign

Facebook

Twitter

Media Optimizer

Creative Cloud Social

Video streaming

Demand generation

CRM

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Experience Manager 6: Next Generation Digital Experience Across Channels

Adobe Experience Manager Touch UI Projects Assets Integrations

Sites

Web Content Management •  Sightly •  Developer tools •  Content Insight •  Machine Translation •  Commerce integrations

Assets

Digital Asset Management •  Creative & Mktg. Cloud •  Pre-configured projects •  Bulk-Metadata •  Advanced video •  Interactive viewers

Communities

Social Communities •  Moderation

enhancements •  Email integration •  Machine translation •  New component

framework

Forms

Forms & Documents •  Document-based

data capture •  PDF, HTML •  Digital signatures •  Adaptive, accessible

for mobile

Apps

PhoneGap •  Mobile app

authoring and management

•  Marketer- and developer-level ease of use

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Flexible deployment options

Adobe Experience Manager

Customer managed (on premise)

Adobe managed (on demand)

Adobe managed (Managed Services)

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Experience Manager 6 Projects are the nexus of all digital experiences across channels

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.