What's new in AEM 6.0
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© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Experience Manager 6: Innovation Across Digital Customer Experiences Mathias Siegel – Sr. Product Manager, Adobe Experience Manager © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
description
Presentation from RTP AEM/CQ5 meetup by Mathias Siegel. Mathias is a Senior Product Manager at Adobe working on Adobe Experience Manager. In this presentation, he provides overview of AEM 6.0, some of its new features and how it fits within overall Adobe Marketing Cloud.
Transcript of What's new in AEM 6.0
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager 6: Innovation Across Digital Customer Experiences Mathias Siegel – Sr. Product Manager, Adobe Experience Manager
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Adobe Leadership in Digital Marketing Cross-Channel
Campaign Management
Web Content Management for Digital Customer Experience Online Testing
Data Management Platforms
Web Analytics
Social Media Management
As of 2/24/14
Lead to Revenue Management Platform
Web Content Management
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe closes the loop: Optimizing Digital Experiences to Build Loyalty and Demand
DATA
Customer
Business
Product
Content
Clickstream
Search
Multi-channel
TOUCHPOINTS
Websites
Advertising
Social
Mobile
Kiosks
Call center
Workflows
MEASURE & OPTIMIZE
Industry-leading Web analytics
Industry-leading creative tools
CREATE MANAGE & DELIVER
Industry-leading Web content management & rich
information delivery
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Marketing Cloud
Social Experience Manager
Target Analytics Media Optimizer
Campaign
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager as the center of a digital experience strategy
Analytics
Target Campaign
Media Optimizer
Creative Cloud Social
Video streaming
Demand generation
CRM
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager 6: Next Generation Digital Experience Across Channels
Adobe Experience Manager Touch UI Projects Assets Integrations
Sites
Web Content Management • Sightly • Developer tools • Content Insight • Machine Translation • Commerce integrations
Assets
Digital Asset Management • Creative & Mktg. Cloud • Pre-configured projects • Bulk-Metadata • Advanced video • Interactive viewers
Communities
Social Communities • Moderation
enhancements • Email integration • Machine translation • New component
framework
Forms
Forms & Documents • Document-based
data capture • PDF, HTML • Digital signatures • Adaptive, accessible
for mobile
Apps
PhoneGap • Mobile app
authoring and management
• Marketer- and developer-level ease of use
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Flexible deployment options
Adobe Experience Manager
Customer managed (on premise)
Adobe managed (on demand)
Adobe managed (Managed Services)
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager 6 Projects are the nexus of all digital experiences across channels
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
