Download - What's new in Adwords?

Happy users are loyal users

What’s new in Google Adwords

Shopping campaigns


Differences


Differences


• Prioritize & Filtering

Differences

• Productgroups


Differences

• Benchmark of the competition


Tips: Shopping campaigns

• Add priorities to shopping campaigns

• Use custom labels: price, sale, season,

margin,…

• Analyse competition

• Structure the productgroups wisely



Focus on Mobile

Close variant matching

Disable close variants is impossible

Example: microwave as exact match

Microwaves, micro wave, micro waves


Close variant matching

• Still need close variant matching?

– Add negative keywords

– Add variants as keyword and adjust bids for

these keywords



New demografical targeting tab

Tip 1: advertising on brand

name• Cheap

• High conversion rate

• Sitelinks and Extensions

• Looks professional

• Keywords

• Quality score

• Discourage the competition

• Set up a brand campaign


Tip 2: Use negative keywords

• Is not used very often

• Why?

– More relevant traffic

– Better conversion

– Achieve your goals

– Less costs

• Copy to all you’re campaigns


Tip 2: Use negative keywords

• Ideas for negative keywords:


Tip 3: Bid adjustment for regions


Tip 4: GEO targeting 3G/4G


Target:Zweden

Target:Frankrijk

TargetIjsland

Questions?

Info at humix dot be

@humixBE @Andreas_r