What's new in Adwords?
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Transcript of What's new in Adwords?
Happy users are loyal users
What’s new in Google Adwords
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Shopping campaigns
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Differences
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Differences
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• Prioritize & Filtering
Differences
• Productgroups
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Differences
• Benchmark of the competition
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Tips: Shopping campaigns
• Add priorities to shopping campaigns
• Use custom labels: price, sale, season,
margin,…
• Analyse competition
• Structure the productgroups wisely
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Focus on Mobile
Close variant matching
Disable close variants is impossible
Example: microwave as exact match
Microwaves, micro wave, micro waves
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Close variant matching
• Still need close variant matching?
– Add negative keywords
– Add variants as keyword and adjust bids for
these keywords
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New demografical targeting tab
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Tip 1: advertising on brand
name• Cheap
• High conversion rate
• Sitelinks and Extensions
• Looks professional
• Keywords
• Quality score
• Discourage the competition
• Set up a brand campaign
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Tip 2: Use negative keywords
• Is not used very often
• Why?
– More relevant traffic
– Better conversion
– Achieve your goals
– Less costs
• Copy to all you’re campaigns
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Tip 2: Use negative keywords
• Ideas for negative keywords:
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Tip 3: Bid adjustment for regions
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Tip 3: Bid adjustment for regions
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Tip 3: Bid adjustment for regions
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Tip 4: GEO targeting 3G/4G
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Target:Zweden
Target:Frankrijk
TargetIjsland
Questions?
Info at humix dot be
@humixBE @Andreas_r