What’s Mine is Yours:The Rise and Fall of Collaborative Consumption

Christina Glover

Christina Glover 2

Overview The Three Systems of Collaborative Consumption The Four Principles of Collaborative Consumption The Drivers of Collaborative Consumption Quotes Statistics Summary Video

October 20, 2011

Christina Glover 3

Collaborative Consumption(def). - Is used to describe an

economic model based on sharing, swapping, bartering, trading, or renting access to products as opposed to ownership.

-Wikipedia

October 20, 2011

Christina Glover 4

Three Systems of Collaborative Consumption

1. Product Service Systems2. Redistribution Markets3. Collaborative Lifestyles

October 20, 2011

Christina Glover 5

Product Service Systems

DVD’s

Cars

Books

Homes

October 20, 2011

Christina Glover 6

Redistribution MarketsMass Market PlacesFree/Gift ExchangesUsed ElectronicsSwap Sites for BooksSwap Sites for ClothingSwap Sites for MediaNeighborhood Marketplaces

October 20, 2011

Christina Glover 7

Collaborative Lifestyles Co-working Spaces/Finders Social Lending /Social Currencies Peer-To-Peer Travel Taxi Sharing Bartering Gardens Skill Sharing

October 20, 2011

Christina Glover 8

Four Principles of Collaborative Consumption

Critical Mass Idling Capacity Belief In “The Commons”Trust Between Strangers

October 20, 2011

Christina Glover 9

Critical MassSociological ChoiceSocial Proof

October 20, 2011

Christina Glover 10

Power of Idling Capacity

October 20, 2011

http://www.collaborativeconsumption.com/insider-blog/archives/infographic_the_collaborative_home.php

“This is what the internet was made for, an instant platform sharing excess capacity among many people.”

-Robin Chase, founder of Zipcar

Christina Glover 11

Belief In “The Commons” Most robust “Commons” in history; The Internet. “Creative Commons” – Solution for failed sharing. Personal Digital Experience = Expanding Social

Value “We need to give to get.”

October 20, 2011

Christina Glover 12

Trust Between Strangers Self-Managed Peer-Policed Systems

Example: Airbnb, eBay, London Liftshare

Peer-Policed Platforms Removal of Top-Down Mechanisms

October 20, 2011

Christina Glover 13

The Drivers of Collaborative Consumption

P2P TechnologiesResurgence of Community Cost ConsciousEnvironmental Concerns

October 20, 2011

Christina Glover 14

Hyper Consumption Great Pacific Garbage Patch

Hoarders

Increase in personal storage facilities

October 20, 2011

Christina Glover 15October 20, 2011

Christina Glover 16

Statistics Bike Sharing – fastest growing form of transportation Zilok – leader in P2P rental market, increasing at a

growth rate of 25% a year since founded October 2007. thredUP – Kids clothing exchange, more than 12,000

items exchanged within first 8 days of launching. Couch Surfing – global website, most visited “hospitality

service” on the internet. Netflix - $444.5 million revenue in 2010; Up 24% Zipcar - $186.1 million revenue in 2010; Up 41.8%

October 20, 2011

http://vimeo.com/28935954

Christina Glover 17

Questions?

October 20, 2011