What’s Mine is Yours:
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What’s Mine is Yours: The Rise and Fall of Collaborative Consumption Christina Glover
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What’s Mine is Yours:. The Rise and Fall of Collaborative Consumption. Christina Glover. Overview. The Three Systems of Collaborative Consumption The Four Principles of Collaborative Consumption The Drivers of Collaborative Consumption Quotes Statistics Summary Video. - PowerPoint PPT Presentation
Transcript of What’s Mine is Yours:
What’s Mine is Yours:The Rise and Fall of Collaborative Consumption
Christina Glover
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Overview The Three Systems of Collaborative Consumption The Four Principles of Collaborative Consumption The Drivers of Collaborative Consumption Quotes Statistics Summary Video
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Collaborative Consumption(def). - Is used to describe an
economic model based on sharing, swapping, bartering, trading, or renting access to products as opposed to ownership.
-Wikipedia
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Three Systems of Collaborative Consumption
1. Product Service Systems2. Redistribution Markets3. Collaborative Lifestyles
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Product Service Systems
DVD’s
Cars
Books
Homes
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Redistribution MarketsMass Market PlacesFree/Gift ExchangesUsed ElectronicsSwap Sites for BooksSwap Sites for ClothingSwap Sites for MediaNeighborhood Marketplaces
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Collaborative Lifestyles Co-working Spaces/Finders Social Lending /Social Currencies Peer-To-Peer Travel Taxi Sharing Bartering Gardens Skill Sharing
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Four Principles of Collaborative Consumption
Critical Mass Idling Capacity Belief In “The Commons”Trust Between Strangers
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Critical MassSociological ChoiceSocial Proof
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Power of Idling Capacity
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http://www.collaborativeconsumption.com/insider-blog/archives/infographic_the_collaborative_home.php
“This is what the internet was made for, an instant platform sharing excess capacity among many people.”
-Robin Chase, founder of Zipcar
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Belief In “The Commons” Most robust “Commons” in history; The Internet. “Creative Commons” – Solution for failed sharing. Personal Digital Experience = Expanding Social
Value “We need to give to get.”
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Trust Between Strangers Self-Managed Peer-Policed Systems
Example: Airbnb, eBay, London Liftshare
Peer-Policed Platforms Removal of Top-Down Mechanisms
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The Drivers of Collaborative Consumption
P2P TechnologiesResurgence of Community Cost ConsciousEnvironmental Concerns
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Hyper Consumption Great Pacific Garbage Patch
Hoarders
Increase in personal storage facilities
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Statistics Bike Sharing – fastest growing form of transportation Zilok – leader in P2P rental market, increasing at a
growth rate of 25% a year since founded October 2007. thredUP – Kids clothing exchange, more than 12,000
items exchanged within first 8 days of launching. Couch Surfing – global website, most visited “hospitality
service” on the internet. Netflix - $444.5 million revenue in 2010; Up 24% Zipcar - $186.1 million revenue in 2010; Up 41.8%
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http://vimeo.com/28935954
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Questions?
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