Jon Parks● 17+ years experience
in digital marketing● Author, speaker &
instructor● Content marketing,
social media, email marketing
● 4 beautiful children● Triathlon
1. Know Your Topic
● What are you interested in? What are you passionate about?
● Knowing this is critical● Becomes part of how you describe
yourself● This determines the type of content you
will create● Will help you find your “voice”
2. Build Your Network
● Have you claimed your profiles?○ Twitter, LinkedIn, FB, G+, Instagram, others?
● Are you active on these networks?○ Share thoughts/content? Listen to conversations?
● Do you have a content discovery process?
● Each of these will help you extend your reach & offer a chance to tell your story
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