Personal Branding: What? Where? Why? How?
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Transcript of Personal Branding: What? Where? Why? How?
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PersonalBranding
James McCrae | nobrandlikehome.com | 01.26.2012
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A guy with a mustacheVanilla Ice
WARNING:This presentation includes the following*:
*Proceed with caution
ShamelessTwitter plugs (follow me @jamesmccrae) No nudity
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PERSONAL BRANDING
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= Reliability
= Adventure and exploration
= The pursuit of excellence
= Friendly technology
“Brand” = Emotional attributes of a company
Product (99¢)
Brand ($2.50)
The value of brand?
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Here
There
This That
Branding requires focus. You can’t be
everywhere at once.
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Fun
Serious
Traditional InnovativeThe Killers
Beyonce
Of Montreal
The Beatles
Outkast
Wilco
Animal Collective
RadioheadElliot Smith
The Strokes
U2
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Companies have brands. Musicians and artists have brands. Celebrities have brands.
You have a brand too.
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Personal branding =• Deciding who you are and what you stand for
• Focusing on your strengths and being OK with your weaknesses
• Asking yourself “What is the ONE THING I want people to remember about me?”
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PERSONAL BRANDING
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PERSONAL BRANDING
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1) Online
The easiest place to build your personal brand in online.
Why?
• It’s immediate
• It’s cheap
• It’s open (go ahead and experiment)
• It’s new (You can start fresh - no peer pressure or expectations)
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1) Online
Colin Wright (exilelifestyle.com) runs a website about business, minimalism and world travel. Every four months he lets his readers vote on which new country he moves to. He only owns 50 things.
Jake Sasseville (cityofsass.com) uses his website to promote his various TV projects. As of 2011 he is using the internet as an experiment in book publishing.
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1) Online
Who used YouTube to become world famous?
?
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1) Online
Musical genius Justin Bieber
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2) Social Media
PRO TIP: It’s easier to meet people online. There’s no barrier between people. Use online introductions to build real-life relationships.
• Develop a style.
• Follow the right people.
• Use it for fun, informal networking.
• Don’t just talk. Don’t just listen. Participate.
• Sometimes, it’s OK to be stupid. (After all, it’s only social media)
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2) Social Media
PRO TIP: It’s easier to meet people online. There’s no barrier between people. Use online introductions to build real-life relationships.
• Develop a style.
• Follow the right people.
• Use it for fun, informal networking.
• Don’t just talk. Don’t just listen. Participate.
• Sometimes, it’s OK to be stupid. (After all, it’s only social media)
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3) Resume
There’s no excuse for having a boring resume
Matthew Epstein launched this website to get
Google’s attention.
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4) Style
Nick Wooster
Theophilus LondonScott Seekins
These guys have used style to get noticed and stay
remembered
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5) Relationships
Kim Kardashian became famous by association
Kanye West started associating with Kid Cudi to
gain an underground pedigree
You are who you hang out with.
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PERSONAL BRANDING
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7 BILLION PEOPLE(WHAT MAKES YOU DIFFERENT?)
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of new jobs are filled by networking with people within your social circle.
70%(if you’re not connected you’re neglected)
According to ‘AOL jobs’...
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PERSONAL BRANDING
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1) Define who you areCHOOSE YOUR MOST IMPORTANT STRENGTHS
Mary’s strengths:
• People person
• Organized
• Good researcher
• Good writing skills
“Mary”
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1) Define who you areRANK YOUR STRENGTHS(And build off this foundation)
Good researcher
Good writing skills
Organized
People person
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2) Start a website
Having a URL is becoming as important as having an address
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2) Start a websiteHow to get started:
• Launch anything. Even a blog or brief bio.
• Share the real you. (Resumes don’t tell the whole story)
• Find your hook (this might have nothing to do with your job)
• Develop online relationships.
• Start small. Grow.
• Don’t be “publish-shy”
Platform options:
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Let’s talk about authenticity...
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Remember this guy?THE GOOD
• First hip-hop single to reach #1
• Dated Madonna
• American Music Award for “best new artist”
• Over 40 million records sold
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What do you remember most?
FAKETHE BAD
• Lied about his past
• Stole the beat for “Ice Ice Baby”
• Entire persona was a fabrication
• Music industry puppet
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BeConsistent
BeAuthentic
But don’t get stuck
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You’ve found your personal brand. Now what? Don’t just stand there. Pivot.
Yourskill set
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SideprojectExperiment
Learningmore Curiosity
“Pivoting” is planting one foot in your core skill set while exploring new directions.
Yourskill set
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Suddenly your skill set looks like this...
Yourskill set
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= Wherever works for you and your goals
= To control your reputation and be noticed.
= With authenticity and without fear.
= How you show the world who you are compared to everyone else.
LET’S RECAP...
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Don’t forget to smile!
The best brands are happy, friendly, and fun.
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Thank You!Find me on Twitter
@jamesmccrae