2. 2 What is a Talent Community, Really? WTF is a Talent
Community? WTF
3. 3 One Version of WTF
4. 4 Another Version of WTF
5. 5 My Version of WTF = Watch The Flock
6. 6 Elements of Community Communication Relationship Common
Interests CollaborationCommon Goals Safe Environment
7. 7 Social Relationship
8. 88
9. 9 Common Interest | Purpose
10. 10 Veterans Transitions on the Rise According to estimates
from the Departments of Defense and Veterans Affairs, approximately
300,000 active-duty personnel will leave the armed services in the
next few years and seek to transition into private-sector jobs.
http://www.shrm.org/hrdiscipline s/staffingmanagement/Articles/P
ages/Hiring-Vets-the-Right- Way.aspx
11. 11 Business Reasons Create a community that taps into the
Lockheed Martin ecosystem-employees, customers and alumni Military
experience is important to Lockheed Martin nearly 30% of employees
have served Former military are key talent sector for short and
long term Lockheed Martin goals Lockheed Martin is committed to
giving back to this talent segment 10-12% of Lockheed Martin
external hires are from transitioning military
12. 12 Comfortable, Safe in Community
13. 1313
14. 14 Collaboration
15. 15 Establish Vision & Mission Recruit Cross-functional
Launch Team Establish Roles & Responsibilities Establish
Project Plan Internal Stakeholders LM Talent Acquisition LM Veteran
ERG LM Launch Team LM Legal/Communications External Stakeholders
Vendor Partners Veteran Partnerships National Programs Community Go
Live LM Careers Portal Rollout Engagement Initiatives Measure &
Analyze The Rollout
16. 16 Connections Content Comments Conversations Personas
& Community Personas Pre- Transition In- Transition Post-
Transition
17. 17 3 Personas for Content Pre-Transition In Transition Post
Transition Pre- Transition Veteran Transition to Civilian Work
Civilian Job Market Realities Lifetime Learning In Transition
Resume Prep Interview Tips Job Search Management Post Transition
Job/Career Research Career Networking Career Management
18. 18 Sample Content to Publish
19. 19 Sample Content Published
20. 20 Common Roles | Goals
21. 2121
22. 2222
23. 2323
24. 2424
25. 2525
26. 26 Communication
27. 27 Communication is Key
28. 28 Common Place to Hang Out
29. 29 Connections KPI: the Growth of the Community Track &
Measure Community Growth External & Internal Content KPI: the
Value-add to the Community Track & Measure Content, Topics that
are Relevant, Likes, etc. Comments KPI: the Conversation Starters
or Sparks to Drive Discussions Track & Measure Comments by
Stakeholders, Connections, etc. Conversations KPI: Engaging the
Community Track & Measure Conversations, Activities Generated,
Conversations to Candidates, etc. Measuring Success
30. 30 Measuring Success
31. 31 Are These Communities? Brand & Profession Brand
& Network Brand Special Interest
32. 32 Brand & Profession
33. 33 Brand & Networks
34. 34 Brand
35. 35 Special Interest
36. 36 Marvin Smith Strategic Talent Sourcing Consultant Global
Talent Strategies & Solutions Lockheed Martin @talentcommunity
www.linkedin.com/in/marvsmith/ [email protected] Current
duties: Talent Community Strategy Talent Pipeline Initiatives TA
Strategy-thought partner Social Recruiting TA Technology &
Tools