1. 1 What is a Talent Community, Really?

2. 2 What is a Talent Community, Really? WTF is a Talent Community? WTF

3. 3 One Version of WTF

4. 4 Another Version of WTF

5. 5 My Version of WTF = Watch The Flock

6. 6 Elements of Community Communication Relationship Common Interests CollaborationCommon Goals Safe Environment

7. 7 Social Relationship

8. 88

9. 9 Common Interest | Purpose

10. 10 Veterans Transitions on the Rise According to estimates from the Departments of Defense and Veterans Affairs, approximately 300,000 active-duty personnel will leave the armed services in the next few years and seek to transition into private-sector jobs. http://www.shrm.org/hrdiscipline s/staffingmanagement/Articles/P ages/Hiring-Vets-the-Right- Way.aspx

11. 11 Business Reasons Create a community that taps into the Lockheed Martin ecosystem-employees, customers and alumni Military experience is important to Lockheed Martin nearly 30% of employees have served Former military are key talent sector for short and long term Lockheed Martin goals Lockheed Martin is committed to giving back to this talent segment 10-12% of Lockheed Martin external hires are from transitioning military

12. 12 Comfortable, Safe in Community

13. 1313

14. 14 Collaboration

15. 15 Establish Vision & Mission Recruit Cross-functional Launch Team Establish Roles & Responsibilities Establish Project Plan Internal Stakeholders LM Talent Acquisition LM Veteran ERG LM Launch Team LM Legal/Communications External Stakeholders Vendor Partners Veteran Partnerships National Programs Community Go Live LM Careers Portal Rollout Engagement Initiatives Measure & Analyze The Rollout

16. 16 Connections Content Comments Conversations Personas & Community Personas Pre- Transition In- Transition Post- Transition

17. 17 3 Personas for Content Pre-Transition In Transition Post Transition Pre- Transition Veteran Transition to Civilian Work Civilian Job Market Realities Lifetime Learning In Transition Resume Prep Interview Tips Job Search Management Post Transition Job/Career Research Career Networking Career Management

18. 18 Sample Content to Publish

19. 19 Sample Content Published

20. 20 Common Roles | Goals

21. 2121

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25. 2525

26. 26 Communication

27. 27 Communication is Key

28. 28 Common Place to Hang Out

29. 29 Connections KPI: the Growth of the Community Track & Measure Community Growth External & Internal Content KPI: the Value-add to the Community Track & Measure Content, Topics that are Relevant, Likes, etc. Comments KPI: the Conversation Starters or Sparks to Drive Discussions Track & Measure Comments by Stakeholders, Connections, etc. Conversations KPI: Engaging the Community Track & Measure Conversations, Activities Generated, Conversations to Candidates, etc. Measuring Success

30. 30 Measuring Success

31. 31 Are These Communities? Brand & Profession Brand & Network Brand Special Interest

32. 32 Brand & Profession

33. 33 Brand & Networks

34. 34 Brand

35. 35 Special Interest

36. 36 Marvin Smith Strategic Talent Sourcing Consultant Global Talent Strategies & Solutions Lockheed Martin @talentcommunity www.linkedin.com/in/marvsmith/ marvin.e.smith@lmco.com Current duties: Talent Community Strategy Talent Pipeline Initiatives TA Strategy-thought partner Social Recruiting TA Technology & Tools