What Does the Net Generation Expect
From Us?
What Does the Net Generation Expect
From Us?
SACAugust 8, 2005
SACAugust 8, 2005
Copyright © 2005, Joel L. Hartman. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate or otherwise to republish requires written permission from the author.
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www.educause.edu/educatingthenetgen
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EDUCAUSE E-book
First e-book project
html, pdf, print
Connects to EDUCAUSE Learning Initiative key themes
www.educause.edu/educatingthenetgen
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The Generations
Matures (b. <1946)
Baby Boomers (b. 1947-1964)
Gen-Xers (b. 1965-1980)
Millennials (Net Gen)(b. 1981-1994)
Post-Millennials (b. 1995-?)
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Differences: More Than Age
Social
Economic
Environmental
Political
Technological
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Matures(pre-1946)
Boomers(1946 – 1964)
Gen X(1965 – 1980)
Net Gen(1981 – 1994)
Ozzie & Harriet
Father Knows Best
Bing Crosby
The Movies
Marvel Comics
Grateful Dead
Rock & Roll
3’s Company
Mad Magazine
Sesame Street
Friends
Heavy Metal
Beavis & Butthead
Computer Games
Napster, etc.
Netflix
Entertainment
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Matures(pre-1946)
Boomers(1946 – 1964)
Gen X(1965 – 1980)
Net Gen(1981 – 1994)
WW II
Korean Conflict
New Deal
Great Depression
Rural Life
Extended Families
Respect Authority
Duty Before Pleasure
JFK Assassination
Civil Rights Movement
Economic Expansion
Move to Suburbia
Nuclear Families
Fallout Shelters
Buy Now—Pay Later
Personal Fulfillment
Watergate
Social Chaos
Vietnam
AIDS
Downsizing
Divorced Families
Latchkey Kids
Work to Live
Oklahoma Bombing
9/11
Terrorism
Diversity
Economic Expansion
Online Communities
Earn to Spend
Social Markers
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Matures(pre-1946)
Boomers(1946 – 1964)
Gen X(1965 – 1980)
Net Gen(1981 – 1994)
Golden Age of Radio
78RPM Records
Operators-Party Lines
ENIAC
TV
FM Stereo
Mainframes
PLATO
BASIC/DTSS
LP Records
Video Games
Lunar Landing
ARPANET
UNIX
Ethernet
Apple/Microsoft
CDs
The Web
Space Shuttle
Internet
MP3
DVD
Windows/Macintosh
Mobile Devices
IM, Blogs
Technology is Anything Invented After You Were Born
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What Do the Net Gen Consider Technology?
To me, technology is… “…an effective tool to present quality presentations, and develop great communication with other students and professionals in the same field.”
~ Sandra Basanti, Marymount University
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The Net Gen Speak“…reformatting my computer system and installing cutting edge software that allows me to do what I want, when I want, without restrictions, viruses, and rules of Bill Gates.”
~Jody Butler, Idaho State University
“…ability to adapt and configure and already established program to benefits me daily, be it, customizing weather bug to state the weather in my particular region, or formatting my cell phone pad to recognize commonly used phrases in text messaging.”
~ Christopher Bourges, Duke University
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Digital Natives,Digital Immigrants
Today’s students are “native speakers” of the digital language of computers, video games, and the Internet
They process information and act differently than previous generations
Digital immigrants have had to adapt; their “accents” are discernable
– Prensky, 2001
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By Age 21, The Average Person Will Have Spent…
20,000 hours watching TV
10,000 hours on a cell phone
Under 5,000 hours reading
Sent/received 200,000 E-mails
10,000 hours playing video games
– Prensky, 2003
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College Internet Use
60% believe the Internet has improved relationships with classmates
56% believe the Internet has improved relationship with professors
46% say Internet allows them to express ideas that they would not have expressed in class
– Jones, 2002
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College Internet Use
79% say Internet has had a positive impact on academic experience
73% use the Internet more than the library for research
72% check E-mail every day
– Jones, 2002
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Pre-College Internet Use
87% of teens 12-17 use the Internet;51% go online daily
81% play online games
76% get news online
43% make purchases online
75% use IM; 48% do so daily
– Lenhart, 2005
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Pre-College Internet Use
E-mail: something you use to talk to “old people”
IM: something you use to talk with friends
Nearly half of teens have cell phones, and a third are texting
Landline phone used most often
– Lenhart, 2005
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Games
69% have of students have played games since elementary school
77% of students have played games by high school
100% have experienced games by college
--Jones, 2003
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Games
60% of college students are regulargame players
29 is the average age of a game player
$9.9 billion computer and video game sales in 2004
--Jones, 2003
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Rising Expectations
Rising expectations of technology-literate students difficult to meet
Service expectations― Amazon.com, Ebay, and Google are their models― Immediacy, self-service, customization
Students want engaging learning experiences
Satisfaction levels decreasing
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General Characteristics of The Net Generation
Always Connected
Multi-Tasking
Resourceful
Inquisitive
Customize
Independent and Interdependent
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Students Who Were Very Satisfied by Generation
0
10
20
30
40
50
60 55%
38%
26%
Boomer1946-1964
n=328
Generation-X1965-1980
n=815
Millennial1981-1994
n=346
Per
cent
--Dziuban, 2005
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Better Able to Integrate Technology Into Their
Learning
0
10
20
30
40
50
60
70
80
Per
cent
67%
48%
34%
Boomer1946-1964
n=328
Generation-X1965-1980
n=815
Millennial1981-1994
n=346
--Dziuban, 2005
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College Level Academic Skills Test (CLAST) English
Scores
540
610
680
750
820
890
960
Boomers Gen X Millennials
Mea
n C
LA
ST
Sco
re
548
782
953
n=1,268 n=8,861 n=6,164
--Dziuban, 2005
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College Level Academic Skills Test (CLAST)
Math Scores
500
570
640
710
780
850
920
990
Boomers Gen X Millennials
Mean
CL
AS
T S
co
re
505
721
928
n=1,266 n=8,860 n=6,163
--Dziuban, 2005
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Net Gen Attitudesand Behavior
Play Out in Multiple Campus Settings:
Net Gen Attitudesand Behavior
Play Out in Multiple Campus Settings:
SOCIALSERVICES
ACADEMIC
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Academic
PDAs, phones, laptops in the classroom
Expectations of faculty and what constitutes good teaching(see: ratemyprofessor.com)
Smart classrooms, flexible learning spaces
Library
Intellectual property; ethics
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Learning Expectations of the Net Generation
“Good Teaching is Universal”
Characteristics of Good Teaching
Engage students in subject matter
Ability to communicate effectively
Participatory learning (integrating secondary sources to foster a better understanding)
Fair treatment of students
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The Net Gen Speak“To me, a good teacher is someone who is an expert in their field/industry, and is able to convey and apply their expertise in the classroom. “
~ Heena Shabbir, American University
“A good teacher has an innate knowledge of their field, and can effectively convey this knowledge in more than one way, which keeps the class interesting.”
~ Frank Fellecetti III, SUNY Oswego
“I love when I come back from a class, where my professors knowledge of a particular field is astonishing.”
~ Samuel Bass- Southwest Missouri State
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The Net Gen Speak“Yes, PowerPoint is good and all, but I hate when teachers overuse a software package, like PowerPoint and think they have used technology to enhance a particular topic. Overusing anything is not useful to me in a classroom environment!”
~Warren Ng- University of Colorado
“What is the point of placing an entire course curriculum on PowerPoint slides, and then making those slides available on the internet, and then....require students to come to class, and listen to the teacher only read through PowerPoint slides that we already have read through, remember they were available online?” ~ Nicole Galinat- Stetson University
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Net Gen ClassroomLearning Expectations
Enjoy courses where the professor has an equal amount of traditional lecturing, as well as interactive learning
Interactive learning may be defined as a group project, or working as a team for a particular in-class assignment, watching video clips, using PowerPoint, or accessing course material via the internet.
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Services
Stovepipe service units
Bureaucratic run-around
Expectation that everything is online
Google and eBay set their standards
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Net GenService Expectations
Other public sites, such as Amazon, Google, Yahoo, and MSN serve as a frame of reference to compare an institution’s technology services, such as: E-mail Internet ports in each dorm room Basic wireless services available in public halls (dining, student
union, academic buildings) Discounted software packages (Windows XP, Microsoft Office) Sufficient bandwidth to send large documents back and forth
seamlessly Help Desk to help trouble shoot when problems occur
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Why Do the Net Gen Expect This?
Many institutions incorporate a technology cost into their fees each year, the expectation is whether the services that the Net Gen are exclusively used or not, so long as they have these recommended services as a resource the basic expectation is being met.
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Social
The social element is integrated with all the rest
Like “schools of fish”
Thefacebook, friendster
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Net Gens and Social Life
Defining Characteristic of the Net Generation is the constant need to be connected
Internet services (AIM, thefacebook, etc.) help us stay connected
Multi-tasking allows Net Geners communicate with numerous friends, when trying to plan an event
“Today’s students are no longer the people our
educational system was designed to teach.”
“Today’s students are no longer the people our
educational system was designed to teach.”
―Prensky, 2001
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Increasing Gap
Between the tools and resources we are deploying and those selected and used by Net Gen students
Between us and them in regard to the way these tools and resources are used
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What Can We DoAbout This?
Talk with and observe our students
Read about the “generations effect”
Develop contexts for Net Gen students to integrate their tools of choice into our education, research, and services environments
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The Freshman Mindset
--Beloit College, 2003 & 2004
Paul Newman has always made salad dressing
Bert and Ernie are old enough to be their parents
Gas has always been unleaded
Oliver North has always been a talk show host
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Discussion Session
1:00 – 2:30 p.m.
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Contact Information
Joel L. HartmanVice Provost for Information Technologies & ResourcesUniversity of Central [email protected]
Gregory R. RobertsSI [email protected]
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Copyright © 2005, Joel L. Hartman. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate or otherwise to republish requires written permission from the author.
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