What Does the Net Generation Expect

From Us?

What Does the Net Generation Expect

From Us?

SACAugust 8, 2005

SACAugust 8, 2005

Copyright © 2005, Joel L. Hartman. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate or otherwise to republish requires written permission from the author.

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www.educause.edu/educatingthenetgen

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EDUCAUSE E-book

First e-book project

html, pdf, print

Connects to EDUCAUSE Learning Initiative key themes

www.educause.edu/educatingthenetgen

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The Generations

Matures (b. <1946)

Baby Boomers (b. 1947-1964)

Gen-Xers (b. 1965-1980)

Millennials (Net Gen)(b. 1981-1994)

Post-Millennials (b. 1995-?)

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Differences: More Than Age

Social

Economic

Environmental

Political

Technological

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Matures(pre-1946)

Boomers(1946 – 1964)

Gen X(1965 – 1980)

Net Gen(1981 – 1994)

Ozzie & Harriet

Father Knows Best

Bing Crosby

The Movies

Marvel Comics

Grateful Dead

Rock & Roll

3’s Company

Mad Magazine

Sesame Street

Friends

Heavy Metal

Beavis & Butthead

Computer Games

Napster, etc.

Netflix

Entertainment

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Matures(pre-1946)

Boomers(1946 – 1964)

Gen X(1965 – 1980)

Net Gen(1981 – 1994)

WW II

Korean Conflict

New Deal

Great Depression

Rural Life

Extended Families

Respect Authority

Duty Before Pleasure

JFK Assassination

Civil Rights Movement

Economic Expansion

Move to Suburbia

Nuclear Families

Fallout Shelters

Buy Now—Pay Later

Personal Fulfillment

Watergate

Social Chaos

Vietnam

AIDS

Downsizing

Divorced Families

Latchkey Kids

Work to Live

Oklahoma Bombing

9/11

Terrorism

Diversity

Economic Expansion

Online Communities

Earn to Spend

Social Markers

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Matures(pre-1946)

Boomers(1946 – 1964)

Gen X(1965 – 1980)

Net Gen(1981 – 1994)

Golden Age of Radio

78RPM Records

Operators-Party Lines

ENIAC

TV

FM Stereo

Mainframes

PLATO

BASIC/DTSS

LP Records

Video Games

Lunar Landing

ARPANET

UNIX

E-mail

Ethernet

Apple/Microsoft

CDs

The Web

Space Shuttle

Internet

MP3

DVD

Windows/Macintosh

Mobile Devices

IM, Blogs

Technology is Anything Invented After You Were Born

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What Do the Net Gen Consider Technology?

To me, technology is… “…an effective tool to present quality presentations, and develop great communication with other students and professionals in the same field.”

~ Sandra Basanti, Marymount University

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The Net Gen Speak“…reformatting my computer system and installing cutting edge software that allows me to do what I want, when I want, without restrictions, viruses, and rules of Bill Gates.”

~Jody Butler, Idaho State University

“…ability to adapt and configure and already established program to benefits me daily, be it, customizing weather bug to state the weather in my particular region, or formatting my cell phone pad to recognize commonly used phrases in text messaging.”

~ Christopher Bourges, Duke University

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Digital Natives,Digital Immigrants

Today’s students are “native speakers” of the digital language of computers, video games, and the Internet

They process information and act differently than previous generations

Digital immigrants have had to adapt; their “accents” are discernable

– Prensky, 2001

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By Age 21, The Average Person Will Have Spent…

20,000 hours watching TV

10,000 hours on a cell phone

Under 5,000 hours reading

Sent/received 200,000 E-mails

10,000 hours playing video games

– Prensky, 2003

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College Internet Use

60% believe the Internet has improved relationships with classmates

56% believe the Internet has improved relationship with professors

46% say Internet allows them to express ideas that they would not have expressed in class

– Jones, 2002

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College Internet Use

79% say Internet has had a positive impact on academic experience

73% use the Internet more than the library for research

72% check E-mail every day

– Jones, 2002

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Pre-College Internet Use

87% of teens 12-17 use the Internet;51% go online daily

81% play online games

76% get news online

43% make purchases online

75% use IM; 48% do so daily

– Lenhart, 2005

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Pre-College Internet Use

E-mail: something you use to talk to “old people”

IM: something you use to talk with friends

Nearly half of teens have cell phones, and a third are texting

Landline phone used most often

– Lenhart, 2005

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Games

69% have of students have played games since elementary school

77% of students have played games by high school

100% have experienced games by college

--Jones, 2003

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Games

60% of college students are regulargame players

29 is the average age of a game player

$9.9 billion computer and video game sales in 2004

--Jones, 2003

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Rising Expectations

Rising expectations of technology-literate students difficult to meet

Service expectations― Amazon.com, Ebay, and Google are their models― Immediacy, self-service, customization

Students want engaging learning experiences

Satisfaction levels decreasing

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General Characteristics of The Net Generation

Always Connected

Multi-Tasking

Resourceful

Inquisitive

Customize

Independent and Interdependent

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Students Who Were Very Satisfied by Generation

0

10

20

30

40

50

60 55%

38%

26%

Boomer1946-1964

n=328

Generation-X1965-1980

n=815

Millennial1981-1994

n=346

Per

cent

--Dziuban, 2005

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Better Able to Integrate Technology Into Their

Learning

0

10

20

30

40

50

60

70

80

Per

cent

67%

48%

34%

Boomer1946-1964

n=328

Generation-X1965-1980

n=815

Millennial1981-1994

n=346

--Dziuban, 2005

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College Level Academic Skills Test (CLAST) English

Scores

540

610

680

750

820

890

960

Boomers Gen X Millennials

Mea

n C

LA

ST

Sco

re

548

782

953

n=1,268 n=8,861 n=6,164

--Dziuban, 2005

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College Level Academic Skills Test (CLAST)

Math Scores

500

570

640

710

780

850

920

990

Boomers Gen X Millennials

Mean

CL

AS

T S

co

re

505

721

928

n=1,266 n=8,860 n=6,163

--Dziuban, 2005

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Net Gen Attitudesand Behavior

Play Out in Multiple Campus Settings:

Net Gen Attitudesand Behavior

Play Out in Multiple Campus Settings:

SOCIALSERVICES

ACADEMIC

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Academic

PDAs, phones, laptops in the classroom

Expectations of faculty and what constitutes good teaching(see: ratemyprofessor.com)

Smart classrooms, flexible learning spaces

Library

Intellectual property; ethics

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Learning Expectations of the Net Generation

“Good Teaching is Universal”

Characteristics of Good Teaching

Engage students in subject matter

Ability to communicate effectively

Participatory learning (integrating secondary sources to foster a better understanding)

Fair treatment of students

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The Net Gen Speak“To me, a good teacher is someone who is an expert in their field/industry, and is able to convey and apply their expertise in the classroom. “

~ Heena Shabbir, American University

“A good teacher has an innate knowledge of their field, and can effectively convey this knowledge in more than one way, which keeps the class interesting.”

~ Frank Fellecetti III, SUNY Oswego

“I love when I come back from a class, where my professors knowledge of a particular field is astonishing.”

~ Samuel Bass- Southwest Missouri State

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The Net Gen Speak“Yes, PowerPoint is good and all, but I hate when teachers overuse a software package, like PowerPoint and think they have used technology to enhance a particular topic. Overusing anything is not useful to me in a classroom environment!”

~Warren Ng- University of Colorado

“What is the point of placing an entire course curriculum on PowerPoint slides, and then making those slides available on the internet, and then....require students to come to class, and listen to the teacher only read through PowerPoint slides that we already have read through, remember they were available online?” ~ Nicole Galinat- Stetson University

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Net Gen ClassroomLearning Expectations

Enjoy courses where the professor has an equal amount of traditional lecturing, as well as interactive learning

Interactive learning may be defined as a group project, or working as a team for a particular in-class assignment, watching video clips, using PowerPoint, or accessing course material via the internet.

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Services

Stovepipe service units

Bureaucratic run-around

Expectation that everything is online

Google and eBay set their standards

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Net GenService Expectations

Other public sites, such as Amazon, Google, Yahoo, and MSN serve as a frame of reference to compare an institution’s technology services, such as: E-mail Internet ports in each dorm room Basic wireless services available in public halls (dining, student

union, academic buildings) Discounted software packages (Windows XP, Microsoft Office) Sufficient bandwidth to send large documents back and forth

seamlessly Help Desk to help trouble shoot when problems occur

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Why Do the Net Gen Expect This?

Many institutions incorporate a technology cost into their fees each year, the expectation is whether the services that the Net Gen are exclusively used or not, so long as they have these recommended services as a resource the basic expectation is being met.

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Social

The social element is integrated with all the rest

Like “schools of fish”

Thefacebook, friendster

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Net Gens and Social Life

Defining Characteristic of the Net Generation is the constant need to be connected

Internet services (AIM, thefacebook, etc.) help us stay connected

Multi-tasking allows Net Geners communicate with numerous friends, when trying to plan an event

“Today’s students are no longer the people our

educational system was designed to teach.”

“Today’s students are no longer the people our

educational system was designed to teach.”

―Prensky, 2001

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Increasing Gap

Between the tools and resources we are deploying and those selected and used by Net Gen students

Between us and them in regard to the way these tools and resources are used

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What Can We DoAbout This?

Talk with and observe our students

Read about the “generations effect”

Develop contexts for Net Gen students to integrate their tools of choice into our education, research, and services environments

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The Freshman Mindset

--Beloit College, 2003 & 2004

Paul Newman has always made salad dressing

Bert and Ernie are old enough to be their parents

Gas has always been unleaded

Oliver North has always been a talk show host

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Discussion Session

1:00 – 2:30 p.m.

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Contact Information

Joel L. HartmanVice Provost for Information Technologies & ResourcesUniversity of Central Floridajoel@mail.ucf.edu

Gregory R. RobertsSI Internationalgregory.r.roberts@gmail.com

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Copyright © 2005, Joel L. Hartman. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate or otherwise to republish requires written permission from the author.