DAVID MCARTHUR ASKED ME TO HELP HIM DEFINE AND BRAND HIS DESIGN PRACTICE MORELLO.USING MY RAPID INSIGHTMETHODOLOGY, WE HONED IN ON ALUCRATIVE POSITIONING HE LOVED - THE FORMS EXPERT.WE THEN DEFINED HIS EXPERTISE IN A WAY CLIENTS WOULD BUY, WITH THE FOLLOWING MINI-PITCH.
ENJOY.
I made the complex simple with Fidelity International’s new retirement forms.
Calls to the Fidelity helpline decreased 72%.
I took RSA’s pension form and turned it into an interactive guide, full of humour and helpful
advice.
For the first time in RSA history, clients actually commented on the form – favourably.
I personalized dunnhumby’s employee benefit form and eliminated long, drawn out answers.
Form completion time went from 25 minutes to 5 minutes.
I can make your forms humanIn one afternoon, for $2,000, I can point out at least 10 elements of your forms that could be changed to boost your customer approval rating. Or your money back.
(Notice: no fine print)
LIKE WHAT I DID FOR DAVID MCARTHUR?SHALL WE DO ONE FOR [email protected]
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