What Does David McArthur Do?

DAVID MCARTHUR ASKED ME TO HELP HIM DEFINE AND BRAND HIS DESIGN PRACTICE MORELLO. USING MY RAPID INSIGHT METHODOLOGY, WE HONED IN ON A LUCRATIVE POSITIONING HE LOVED - THE FORMS EXPERT . WE THEN DEFINED HIS EXPERTISE IN A WAY CLIENTS WOULD BUY, WITH THE FOLLOWING MINI-PITCH. ENJOY.

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Transcript of What Does David McArthur Do?

DAVID MCARTHUR ASKED ME TO HELP HIM DEFINE AND BRAND HIS DESIGN PRACTICE MORELLO.USING MY RAPID INSIGHTMETHODOLOGY, WE HONED IN ON ALUCRATIVE POSITIONING HE LOVED - THE FORMS EXPERT.WE THEN DEFINED HIS EXPERTISE IN A WAY CLIENTS WOULD BUY, WITH THE FOLLOWING MINI-PITCH.

ENJOY.

A FORM IS NOT

A FORM

IT’S A REFLECTION OF YOUR COMPANY’S

PERSONALITY

I make forms humanHUMANI Make Forms

Ntuitv

Charming(no, really)

I HELP CLIENTS SUCCEED

I made the complex simple with Fidelity International’s new retirement forms.

Calls to the Fidelity helpline decreased 72%.

I took RSA’s pension form and turned it into an interactive guide, full of humour and helpful

advice.

For the first time in RSA history, clients actually commented on the form – favourably.

I personalized dunnhumby’s employee benefit form and eliminated long, drawn out answers.

Form completion time went from 25 minutes to 5 minutes.

I can make your forms humanIn one afternoon, for $2,000, I can point out at least 10 elements of your forms that could be changed to boost your customer approval rating. Or your money back.

(Notice: no fine print)