Irene Michl, Heinz Wittenbrink
What does a Master's Degree
Program in Content Strategy
Look Like?
MEDIA & DESIGNMEDIA & DESIGN
@heinz @irenemichl 2
Studying content strategy in Austria
Pho
tos:
Wik
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tps:
//com
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.org
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_City
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tp://
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MEDIA & DESIGNMEDIA & DESIGN
@heinz @irenemichl 3
Working and studying
MEDIA & DESIGNMEDIA & DESIGN
@heinz @irenemichl
Collaborative online learning ●Slack●Trello●Google drive, docs, spreadsheet, presentation●Zotero●Google hangouts / Adobe connect●Skype●(Facebook group)●OER Blog, portfolios
4
MEDIA & DESIGNMEDIA & DESIGN
@heinz @irenemichl
Semester 1 + 2: basics, analysis
5
MEDIA & DESIGNMEDIA & DESIGN
@heinz @irenemichl
Semester 3+4: strategy, implementation
6
MEDIA & DESIGNMEDIA & DESIGN
@heinz @irenemichl
Open knowledge
7
MEDIA & DESIGNMEDIA & DESIGN
@heinz @irenemichl 8
Lecturers from diverse backgrounds
MEDIA & DESIGNMEDIA & DESIGN
@heinz @irenemichl 9
Students from diverse backgrounds
MEDIA & DESIGNMEDIA & DESIGN
@heinz @irenemichl 10
Master theses
MEDIA & DESIGNMEDIA & DESIGN
@heinz @irenemichl
Content Strategy for a hairdresser
11
MEDIA & DESIGNMEDIA & DESIGN
@heinz @irenemichl
Degree in the European academic system
12
MEDIA & DESIGNMEDIA & DESIGN
@heinz @irenemichl
Next: internationalisation, research
13
Content Strategy Summer SchoolUniversity of Dubrovmik
Summer 2018
Pho
to: D
uLis
t.hr h
ttp://
ww
w.d
ulis
t.hr/z
a-sv
euci
liste
-u-d
ubro
vnik
u-za
inte
resi
rano
-105
9-st
uden
ata/
1526
42/
MEDIA & DESIGNMEDIA & DESIGN
@heinz @irenemichl 14
London in May 22 - 26
MEDIA & DESIGNMEDIA & DESIGN
@heinz @irenemichl
Heinz Wittenbrink
+43 664 80453 8665
@heinz
heinzwittenbrink
Join our content strategy community
15
Irene Michl
+43 676 339 12 38
@irenemichl
irenemichl
Content Queen Irene
https://fh-joanneum.at/cos
@ContentGraz
contentstrategie