What does a master's degree program in content strategy look like

Irene Michl, Heinz Wittenbrink

What does a Master's Degree

Program in Content Strategy

Look Like?

MEDIA & DESIGNMEDIA & DESIGN

@heinz @irenemichl 2

Studying content strategy in Austria

Pho

tos:

Wik

imed

ia F

ound

atio

n ht

tps:

//com

mon

s.w

ikim

edia

.org

/wik

i/File

:His

toric

_City

_Cen

ter_

of_G

raz.

jpg,

8th

A

ustri

an U

AS

Lan

guag

e In

stru

ctor

s' C

onfe

renc

e ht

tp://

lic.fh

-joan

neum

.at/

https://commons.wikimedia.org/wiki/File:Historic_City_Center_of_Graz.jpg

http://lic.fh-joanneum.at/



Working and studying


@heinz @irenemichl

Collaborative online learning ●Slack●Trello●Google drive, docs, spreadsheet, presentation●Zotero●Google hangouts / Adobe connect●Skype●(Facebook group)●OER Blog, portfolios

4


@heinz @irenemichl

Semester 1 + 2: basics, analysis

5


@heinz @irenemichl

Semester 3+4: strategy, implementation

6


@heinz @irenemichl

Open knowledge

7



Lecturers from diverse backgrounds



Students from diverse backgrounds



Master theses


@heinz @irenemichl

Content Strategy for a hairdresser

11


@heinz @irenemichl

Degree in the European academic system

12


@heinz @irenemichl

Next: internationalisation, research

13

Content Strategy Summer SchoolUniversity of Dubrovmik

Summer 2018

Pho

to: D

uLis

t.hr h

ttp://

ww

w.d

ulis

t.hr/z

a-sv

euci

liste

-u-d

ubro

vnik

u-za

inte

resi

rano

-105

9-st

uden

ata/

1526

42/



London in May 22 - 26


@heinz @irenemichl

Heinz Wittenbrink

+43 664 80453 8665

@heinz

heinzwittenbrink

Join our content strategy community

15

Irene Michl

+43 676 339 12 38

@irenemichl

irenemichl

Content Queen Irene

https://fh-joanneum.at/cos

@ContentGraz

contentstrategie

What does a master's degree program in content strategy look like

Education

Transcript of What does a master's degree program in content strategy look like