MediaRules!

Whatyouaredoingisn’tworkinganymore...andeverythingneedstochange.

Whatyouaredoingisn’tworkinganymore!

Askyourselfwhy...(?)

Whydoeseverythingyouaredoingneedtochange....?

PhonesChange

Everything

iPadsChange

Everything

PS3ChangesEverything

FacebookChangesEverything

HuluChangesEverything

NikeChangesEverything

RealLifeChangesEverything

TechnologyandtheInternet,andtheirroleinourlives,haschangedhowwecommunicate,getandshareinformation,themediaweconsume,andthereasonsweengagewitheachother‐onlineandof?line.Theeffectsofthesechangesarebeingfeltbyallofus,everyday,allthetime.

Informationmovesfaster.Peoplearemorecloselyconnected.Weallhavedifferentoptionsandbetterchoices.Ourexpectationsarehigher.Theconnectionswemaketotheissuesandeventsthatshapeourworldarebeingtransformed‐rapidlyandconstantly.

Everythingmustchange.

Howorganizationsoperate,organize,andcommunicatemustbere­imagined.Thepassionandinterestofindividualsmustbere­focusedandre­directed.Thewaysthatwemeasuresuccessmustbere­assessed.Thewayswepromotebigideasandcreatebettersolutionsmustbere­envisioned.

You need to RE-THINK

YOUR WORK.

You need to KNOW MORE ABOUT HOW

PEOPLE LIVE.

You need to UTILIZE EVERY

AVAILABLE PLATFORM.

You need to KNOW ABOUT EVERYTHING.

You need to PLAY NICELY

WITH OTHERS.

You need to STOP CARING ABOUT CASE

STUDIES.

You need to REDEFINE SUCCESS.

‘Theinternetscaresme.’

‘Idon’thavethetime.’

‘Idon’tknowwhattodo.’

‘Itcoststoomuch.’

‘Iamoverwhelmed.’

‘Mycustomersdon’tusethesetools.’

‘Itriedanditdidn’twork.’

‘ShouldIbeonTwitter?’

‘Adifferentdepartmenthandlesthat.’

‘Iamtooold.’

‘So,Ijustneedtobuildablog?’

‘It’stoolate.We’redoomed’

Brandisaboutexperience

Marketingislikedating

TrustmeI’ma

marketer

Technologyisthefacilitator

Socialmediaispartofyourtoolset

Thereisno‘rightway’toblog

Thereisno‘rightway’toblog

Peoplewatchandlistenforlonger(andremembermore)thanwhentheyread

Gamesareformorethanplaying

Mobilephonesarealwayson,alwaysactive

Thereisno‘rightway’toblog

Everythingissocial Youmustbe‘Uindable’

Stuffisimportant

Listeningandhearingaredifferent

[3Things]

Timely,relevant,compellinginformation

Experiencespeoplewillremember(fondly)andtalk

about.

Stuffthatpeoplewilluse...andvalue.

[2More]

KnowYourAudience

DemographicPsychographicTechnographicBehavioral

OrderofOperations

GoalsStrategies

TacticsResources

[BigFinish]

TRY Somethingnewanddifferent

FAIL Openlyandactively

LEARN andadapt

ASK LotsofQuestions

emailme:brian@littlemmedia.com

callme:617.417.9436

followme:twitter.com/brianreich

friendme:facebook.com/brianreich

readme:MediaRules!ThinkingAboutMedia.comFastCompanyExpert!WeMediaSeniorFellow

downloadme:slideshare.net/littlemmedia

hireme:littlemmediaprovidesstrategicguidanceandothersupporttoorganizationsaroundtheuseoftheinternetandtechnologyforcommunications,engagement,education,andmobilization.

MediaRules!

Whatyouaredoingisn’tworkinganymore...andeverythingneedstochange.