West Hartford Chamber of Commerce Keynote

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Media Rules! What you are doing isn’t working anymore... and everything needs to change.

description

Slides presented during West Hartford Chamber of Commerce Keynote (June 8, 2010).

Transcript of West Hartford Chamber of Commerce Keynote

Page 1: West Hartford Chamber of Commerce Keynote

MediaRules!

Whatyouaredoingisn’tworkinganymore...andeverythingneedstochange.

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Whatyouaredoingisn’tworkinganymore!

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Askyourselfwhy...(?)

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Whydoeseverythingyouaredoingneedtochange....?

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PhonesChange

Everything

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iPadsChange

Everything

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PS3ChangesEverything

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FacebookChangesEverything

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HuluChangesEverything

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NikeChangesEverything

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RealLifeChangesEverything

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TechnologyandtheInternet,andtheirroleinourlives,haschangedhowwecommunicate,getandshareinformation,themediaweconsume,andthereasonsweengagewitheachother‐onlineandof?line.Theeffectsofthesechangesarebeingfeltbyallofus,everyday,allthetime.

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Informationmovesfaster.Peoplearemorecloselyconnected.Weallhavedifferentoptionsandbetterchoices.Ourexpectationsarehigher.Theconnectionswemaketotheissuesandeventsthatshapeourworldarebeingtransformed‐rapidlyandconstantly.

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Everythingmustchange.

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Howorganizationsoperate,organize,andcommunicatemustbere­imagined.Thepassionandinterestofindividualsmustbere­focusedandre­directed.Thewaysthatwemeasuresuccessmustbere­assessed.Thewayswepromotebigideasandcreatebettersolutionsmustbere­envisioned.

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You need to RE-THINK

YOUR WORK.

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You need to KNOW MORE ABOUT HOW

PEOPLE LIVE.

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You need to UTILIZE EVERY

AVAILABLE PLATFORM.

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You need to KNOW ABOUT EVERYTHING.

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You need to PLAY NICELY

WITH OTHERS.

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You need to STOP CARING ABOUT CASE

STUDIES.

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You need to REDEFINE SUCCESS.

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‘Theinternetscaresme.’

‘Idon’thavethetime.’

‘Idon’tknowwhattodo.’

‘Itcoststoomuch.’

‘Iamoverwhelmed.’

‘Mycustomersdon’tusethesetools.’

‘Itriedanditdidn’twork.’

‘ShouldIbeonTwitter?’

‘Adifferentdepartmenthandlesthat.’

‘Iamtooold.’

‘So,Ijustneedtobuildablog?’

‘It’stoolate.We’redoomed’

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Brandisaboutexperience

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Marketingislikedating

TrustmeI’ma

marketer

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Technologyisthefacilitator

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Socialmediaispartofyourtoolset

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Thereisno‘rightway’toblog

Thereisno‘rightway’toblog

Peoplewatchandlistenforlonger(andremembermore)thanwhentheyread

Gamesareformorethanplaying

Mobilephonesarealwayson,alwaysactive

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Thereisno‘rightway’toblog

Everythingissocial Youmustbe‘Uindable’

Stuffisimportant

Listeningandhearingaredifferent

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[3Things]

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Timely,relevant,compellinginformation

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Experiencespeoplewillremember(fondly)andtalk

about.

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Stuffthatpeoplewilluse...andvalue.

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[2More]

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KnowYourAudience

DemographicPsychographicTechnographicBehavioral

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OrderofOperations

GoalsStrategies

TacticsResources

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[BigFinish]

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TRY Somethingnewanddifferent

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FAIL Openlyandactively

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LEARN andadapt

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ASK LotsofQuestions

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emailme:[email protected]

callme:617.417.9436

followme:twitter.com/brianreich

friendme:facebook.com/brianreich

readme:MediaRules!ThinkingAboutMedia.comFastCompanyExpert!WeMediaSeniorFellow

downloadme:slideshare.net/littlemmedia

hireme:littlemmediaprovidesstrategicguidanceandothersupporttoorganizationsaroundtheuseoftheinternetandtechnologyforcommunications,engagement,education,andmobilization.

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MediaRules!

Whatyouaredoingisn’tworkinganymore...andeverythingneedstochange.