Welcome
ASSOCIATION RED STARS
INDUSTRY GREEN STARS
EDUCATION SILVER STARS
GOVERNMENT YELLOW STARS
PG&E BLUE STARS
CONSULTANT NO STARS
CATEGORIES OF ATTENDEES
Steve Kline
PG&E Vice President
Chief Sustainability Officer
California Workforce Education
and Training
Panama Bartholomy
California Energy Commission
Sector Strategy Context
Lisa Paulo, CPUC ED
Ellen Avis, Donald Vial Center
Energy Efficiency Workforce and Sector Strategies
PG&E Sector Strategies Initiative
February 29, 2012
Ellen Avis ([email protected])
UC Berkeley Labor Center
Don Vial Center on Employment in the Green Economy
Lessons from the California Workforce, Education
& Training Needs Assessment
Key findings
Traditional Trades,
67%
Professional, 17%
Specialized Green, 2%
Other, 15%
New Jobs by Occupational Type • $11b in EE investment
creates only 5,000 new jobs
in 2020
• Most jobs in traditional
trades
•Over 1000 existing training
programs
• Many niche green programs
have low placement rates
Sector Strategies
• Partnerships of employers, trainers, labor,
colleges and others for workforce planning
• Dual customer focus
• Employers have ‘skin in the game’ through
funding or hiring commitments
• Career pathways with stackable credentials
CA’s Workforce Training Infrastructure: Commercial Building Trades Pathways
Pre-Apprenticeship
Community Colleges
Community-based Organizations
Regional Occupational
Programs
Training, < 1 Year
Apprenticeship
Carpentry: Weatherization, Solar, Audits
1,840
Electrical: Solar, Audits
880
Plumbing, Pipefitting, Steam fitting: HVACR, Solar Thermal
500
Sheet Metal Work: HVAC, Audits
330
Labor: Weatherization, Audits
420
Other: 500
TOTAL: 4,470
Work experience plus training, 3-5 years
Jo
urn
ey-L
evel
Em
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Skills Upgrade
Apprenticeship Journey Upgrade
Utility Energy Center Programs
Community College Upgrade Courses
Private Training Organizations
Incumbent Worker Training
Questions
• What workforce issue is impeding market expansion in
this area?
• What market segment is being targeted?
• What occupational track is this focused on? (trades,
professional, contractor, etc)
• What are the existing training resources?
• What are the appropriate certification mechanisms to
ensure high road work?
• What is the relationship between this job category and
the contractors doing EE work?
California Advanced Lighting
Controls Training Program (CALCTP)
Mark Ouellette
ICF International
CALCTP Mission
Provide support to help sell, select, design and install
lighting systems for new and existing commercial,
industrial and institutional facilities that are:
Energy-efficient & cost effective
Installed and function correctly
Improve the quality of the lighting for commercial facilities
This program increases business activity for
contractors and creates jobs for skilled electricians
6%
35%
15% 1%
14%
2%
14%
13%
Electrical Costs in Non-residential Buildings
Outdoor lighting Indoor lighting Fans and pumps
Water heating Office equipment Space heating
Space cooling Other
Enormous Opportunity to Save Energy Through Retrofits
Approximately 9 billion square feet of existing indoor non-residential facility space in California
Millions of square feet of outdoor lighted space
Vast majority have no controls
A Collaborative Effort
Program Started in 2008, expanded in 2010 with a $5 Million Department of Labor grant
CA LMCC/IBEW-NECA
ICF International
Community College Chancellors Office: Advanced Transportation Technology and Energy (ATTE) campuses
California Lighting Technology Center, UC Davis
Pacific Gas and Electric
Southern California Edison
San Diego Gas and Electric
Sacramento Municipal Utilities District
9 CA Workforce Investment Boards
CALCTP: A Comprehensive Program for Electricians and Contractors
CALCTP Program Includes:
Business Development Seminars
CALCTP Sales Training Course—funded by TomKat
Charitable Trust
CALCTP Systems Course (for mid-level non-
electricians)
CALCTP Technical Course
Two Step Process To Become A Certified Electrical Contractor
28 Training Facilities
Across the State
1,448 Electricians
Trained and Certified
Electricians
CALCTP Business Development Seminar
For Electrical Contractors (Employers)
Business training fees paid by contractors
Job Creation Via Business Development
New Construction is way down; retrofitting is the big countercyclical opportunity for Contractors
Full Day Class Marketing
Sales
PR
Project Development
Finance
Two Step Process To Become A Certified Electrical Contractor
Contractor has top management
successfully complete the
CALCTP Business
Development course.
Contractor ‘s middle managers
have successfully completed
the CALCTP Systems course
55 Certified Electrical
Contractors
259 Contractors Making
Progress Toward
Certification
Electric Hub at CALCTP Website www.calctp.org
Impact of CALCTP Program for Electricians
“The CALCTP program connected the dots for me. It would have
taken me six years in the field to cover what I learned. This program
is a must for all electricians.”
Macario Musquez, Electrician, Collins Electrical Co., Inc.
Impact of CALCTP on Electrical Contractors
“As a result of the
program, we have hired
a sales professional and
are adding energy
auditing to our services.
The program has
expanded our business
model”
Preliminary Energy Sector Employment and Regional
Training Information
Topics
Region’s Energy Sector Workforce Real-time employment opportunities
Projected employment opportunities
Projected demand and supply
Profiles and Feedback from Energy Professionals
Regional Training and Education Infrastructure
Next Steps
Region’s Energy Sector Workforce
Energy efficiency – total unique Q4 2011 postings: 326
Sources of Data: employer websites, Craigslist, SimplyHired, LinkedIn
Regional Scope: San Francisco Bay Area (includes North Bay, East Bay, San Francisco, Peninsula, and South Bay)
SolarTech
Weekly Jobs Summary
Q4 2011
Extracted from 326 Energy Efficiency Job Ads
70%
Real-Time Employment Opportunities
Sources:
•Workforce Institute 2012 - Analysis conducted for/discussions with Advisory Council
•SolarTech, Weekly Jobs Summary, Q4 2011
Real-Time Employment - Most Common Skills Listed on Energy Sector Job Ads
Employers seek:
2-5 years working experience in highly quantitative environments
Electrical Engineering/Construction experience (25%)
Software Development (25%);
HVAC (15%)
Project Management Skills (10%)
Solid writing / presentation skills
Good soft skills
Top-Level Energy Professional Taxonomy used in 2016 projections
Energy Sector Industries – 2016 Projections
1. Industrial Building Construction
2. Commercial and Institutional Building Construction
3. Nonresidential electrical contractors
4. Nonresidential plumbing and HVAC contractors
5. Air Purification Equipment Manufacturing
6. Industrial and Commercial Fan and Blower Manufacturing
7. Heating Equipment (except Warm Air Furnaces) Manufacturing
8. Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing
9. Relay and Industrial Control Manufacturing
10. Architectural Services
11. Engineering Services
12. Drafting Services
13. Building Inspection Services
Industry and Occupations Data through 2016
Commercial & Industrial Energy Efficiency
67 Occupations Codes
Trades to Service Occupations
Across 13 Relevant Industry Codes
Manufacturing to Construction to Service
In 19 PG&E Service Area Counties
Mapped to Instructional Programs
Preliminary Energy Sector Data – 2016 Projections
Region’s energy sector trends track statewide energy sector trends
2006-2011 - 11.0% decline in employment
vs. 11.4% statewide
2011-2016 - 6.6% employment growth
vs. 5.1% statewide
Opportunity for greater alignment between training offerings and employer needs, with focus on skilled workers
Challenging to line up data given employer preferences for experienced candidates versus recent graduates
Top 20 Occupations = 60% of job Openings
Civil
Mechanical
Electrical
Managers
General
Electricians
Plumbing
Carpentry
Managers
General
Management
Finance
Accounting
Top 20 Jobs Represent 80% of
Total Annual Openings
Projected Job Openings 2012 - 2016
Statewide Energy Workforce 2020
2/3 jobs will be in construction trades
17% in architecture and engineering, management, and public administration (including utility and third-party program administrators)
16% in manufacturing, advertising, office administration, and other industries
Data from per the California Workforce Education and Training Needs Assessment for Energy Efficiency, Distributed Generation, and Demand Response, University of California, Berkeley, 2011
Uber Energy Professionals – Profile and Feedback
Uber Energy Professional (UEP) Profile
21-Question Survey
Company & Job Profile
Energy Efficiency Industry Experience
Educational Background
Interview
Job Functions, Tasks
Knowledge, Skills, Abilities (KSAs)
Industry Trends, Occupational Changes
Knowledge Maps
Company Primary & Secondary Line of Business
Primary Secondary
Job Function
UEP Profile
Relevant EE Practices to Current Job
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Building
Envelope
HVAC Weatherization Lighting Operations &
Maintenance
Other
Years in Energy Efficiency
UEP Profile: Work Experience
Associate
Bachelor's
Master's
Doctorate
Science & Math
Engineering
Business
Architecture
Other
UEP Profile: Education
Feedback from Employers
Concern: education program lag time
Emphasis: Up-skilling incumbents
Concern: Competition from other training and
education providers– prefer internal training
Employers intrigued: Broader PG&E education
and training perspective
CA Employer Feedback is Consistent with Other Regions
0% 10% 20% 30% 40% 50% 60% 70% 80%
Other
Community college courses
Trade apprenticeship programs
Only hire workers who are already trained
Online training
In-house classroom
On-the-job training
DC
MD
VA
Data from Green Jobs in the in the District of Columbia, Maryland, and
Virginia, ICF International, 2011 – Training Used by Employers to
Prepare Workers for Green Jobs
Contract Education Example: Energy Efficiency in Building Systems
Ten Week, 80 hour evening course
Expert practitioner guest lecturers
Curriculum Elements
Energy Efficiency Business Cases
Envelope
Lighting
HVAC
Integrated Design
Renewables and On-Site Power
Class Projects, Career Roundtable, Fieldtrips
Preliminary Assessment of Regional Education and Training
Infrastructure
Incumbent Workers
Dislocated Workers
Student Pipeline
Sources of Talent
Re-purposing
Careers
Capitalizing on the Dislocated Worker Talent Pool
Industry Area Market Actors
(Statewide)
Estimated Reach
by Centers
Percent Reached
(Statewide)
HVAC and Refrigeration 19,700 9,427 44%
Government Agency/Regulatory/Inspector 12,500 3,263 26%
Engineering/Architectural Design 58,200 13,053 22%
Lighting 68,300 8,339 12%
Construction 161,200 9,064 6%
Boilers/Water Heating Sales 56,000 3,263 6%
Other 55,800 2,901 5%
Motors 49,400 2,538 5%
Facility Operations and Maintenance 163,000 3,263 2%
Energy Technology Research/Consulting N/A 5,801 N/A
Pumping/Hydraulic Equipment N/A 2,175 N/A
Renewables N/A 5,076 N/A
Don’t Know/Refused N/A 2,175 N/A
Market Penetration by IOU Energy Training Centers
WE&T Report, page 191 Source, Opinion Dynamics (2010) p58
University Programs Statewide
WE&T Report, page 133
Departments and Programs Number of
Programs
Average Number
of Graduates Per
Year Per Program
Number of
Graduates, 2009
Multidisciplinary Energy and Energy
Efficiency Specific Programs 16 37 592
Engineering Programs
Civil Engineering 45 49 2,212
Mechanical Engineering 58 46 2,651
Electrical Engineering 54 56 3,049
Architecture 24 58 1,402
Construction Management 15 22 330
Total 212 45 10,236
Scope of University Programs, 2009
250
680
122
CSUs in PG&E Service Area
Numbers indicate total
annual job openings by region
CSUs with Tier 1 Programs
Civil
Engr ME
Elect
Engr Arch Constr
SLO X X X X X
Chico X X X
Sacramento X X X X
Fresno X X
East Bay X
San Jose X X
Bakersfield X
WE&T Report, page 161
Community College Programs Statewide
Occupational Group/Program
Focus
Total
Programs
Average
Associate
Degree Units
Total # of
Degrees
Awarded (08-
09)
Average
Certificate
Units
Total # of
Certificates
Awarded
(08-09)
Architecture, Architectural
Technology, and Architectural
Drafting
98 31 251 33 195
Engineering Technology and
Drafting, including Civil,
Mechanical, and Electrical
193 32 190 33 316
Engineering, General 69 42 208 27 26
Construction Trades
(Construction Management,
Construction Crafts
Technology, Carpentry,
Electrical, Public Works,
Plumbing, and other)
138 30 189 36 546
Environmental Control
Technology (HVAC) 71 37 46 37 402
Total 569 34.4 884 33.2 1,485
Source: California Community Colleges Chancellor’s Office
Community Colleges in PG&E Service Area
Numbers indicate total
annual job openings by region
373
915
185
Community Colleges with Tier 1 Programs
Bay Area Sacramento/
North
Central
Valley
Central
Coast
De Anza
Diablo Valley
Evergreen
Foothill
Laney
San Jose
Santa Rosa
American River
Butte
Cosumnes River
Shasta
Delta
Fresno
Merced
Cuesta
Hartnell
To Be Addressed
Trade
Carpenter
Cement Mason
Electrician
HVAC Service Tech & Mechanic
Heat and Frost Insulator
Laborer
Stationary / Operating Engineer
Plumber / Pipefitter / Steamfitter
Roofer / Waterproofer
Sheet Metal Worker
Sprinkler Fitter
WE&T Report
Summary
Colleges provide a pipeline of students for energy
efficiency occupations
CSUs and CCs are also a source of customized
programs designed to meet specific industry
needs (e.g., contract and extension programs)
Technology-Enabled Learning
Robert Marcial, PG&E
Lisa Nonamaker, ICF International
Pathway Model Demonstration
Summary Points
Programs and incentives driving demand
Positive job growth for the Sector
Structural mismatch in candidate skills
Need for flexible training arrangements,
Include all types of education and training
programs in approach
The Need
A workforce capable of
deeper penetration of the market
to meet CPUC Strategic Plan goals
Visualizing the Solution
Business
Development
(Workforce Institute)
Commercial
Energy Auditor
(CC San Francisco)
Sustainability
Engineering
(Foothill)
University
Transfer
(Foothill, planned)
Commercial
PV Design
(Foothill)
Integrated Energy
Solutions
(Graduate Level)
CSU East Bay Business Engineering
Core
Curriculum
Approach
Capitalize on multiple talent sources
Incumbent workers
Dislocated workers
Student pipeline
Build industry/education partnerships
For priority occupations
Sustainable and Flexible
Execute
Collaborative model
Proposed Outcomes
Clear Focus
Priority occupations
Leveraged resources
Deliverables
Leadership
Industry and education
A Workable Plan
Collaborative model
Working Sessions
Building the Sector Strategy
Working Session 1
Identify priority workforce needs
Suggest alternatives for collaboration
Lunch
Working Session 2
Establish leadership
Recommend high-level plan
Schedule
Working Session 1 -- 45 Minutes
Lunch -- 30 Minutes
Working Session 2 -- 45 minutes
Readouts -- 30 minutes
Conclusions and wrap up
Feedback from Working Sessions
A Platform for Deeper Market
Engagement
Addressing Priority
Workforce Needs
Facilitating Stakeholder
Engagement
Creating Sustainable
Career Pathways
Developing Replicable
Best Practices
Commercial
& Industrial
Market
Applied
to
Sector Strategy
Deeper
Engagement
Sector Strategy: Key Elements
Leadership
Steering Committee
Advisory Councils for specific education programs
The Plan
Priority occupations
Target career pathways
Execution team development and planning
Execution
Long-term strategy
2012 Deliverables
Create the Plan
Develop the
Execution Team
What’s Next
Feb 29 April 30
Execute
Crystallize
Recommendations from
Working Sessions
Into Action Plan
Develop the
Leadership Team
Wrap-up
AB 32 Mandates
2020:
Reduce greenhouse gas emissions by 30% from BAU*
Achieve statewide energy mix of 33% renewables
2050:
Reduce greenhouse gas emissions to 80% of 1990
levels
*Business As Usual
*Business as Usual
AB 32 Workforce Policy
Ensure that California will have a green technology
workforce
to address the challenges and opportunities
presented by the transition to a clean energy future.
Sector Strategy: PG&E Role
Build Foundational Elements
Manage a data-driven approach
Identify priority workforce needs
Map existing education programs
Add Energy Center capacity via online technology
Facilitate Stakeholder Engagement
Convene leadership meetings
Develop and leverage synergistic relationships
Create a common communications platform
Sector Strategy: Moving Ahead
Energy Efficiency
Industry Education
Labor IOUs
CPUC / CEC Workforce Investment
System
Thank You
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