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ASSOCIATION RED STARS

INDUSTRY GREEN STARS

EDUCATION SILVER STARS

GOVERNMENT YELLOW STARS

PG&E BLUE STARS

CONSULTANT NO STARS

CATEGORIES OF ATTENDEES

Steve Kline

PG&E Vice President

Chief Sustainability Officer

California Workforce Education

and Training

Panama Bartholomy

California Energy Commission

Sector Strategy Context

Lisa Paulo, CPUC ED

Ellen Avis, Donald Vial Center

Energy Efficiency Workforce and Sector Strategies

PG&E Sector Strategies Initiative

February 29, 2012

Ellen Avis (ellenavis@berkeley.edu)

UC Berkeley Labor Center

Don Vial Center on Employment in the Green Economy

Lessons from the California Workforce, Education

& Training Needs Assessment

Key findings

Traditional Trades,

67%

Professional, 17%

Specialized Green, 2%

Other, 15%

New Jobs by Occupational Type • $11b in EE investment

creates only 5,000 new jobs

in 2020

• Most jobs in traditional

trades

•Over 1000 existing training

programs

• Many niche green programs

have low placement rates

Sector Strategies

• Partnerships of employers, trainers, labor,

colleges and others for workforce planning

• Dual customer focus

• Employers have ‘skin in the game’ through

funding or hiring commitments

• Career pathways with stackable credentials

CA’s Workforce Training Infrastructure: Commercial Building Trades Pathways

Pre-Apprenticeship

Community Colleges

Community-based Organizations

Regional Occupational

Programs

Training, < 1 Year

Apprenticeship

Carpentry: Weatherization, Solar, Audits

1,840

Electrical: Solar, Audits

880

Plumbing, Pipefitting, Steam fitting: HVACR, Solar Thermal

500

Sheet Metal Work: HVAC, Audits

330

Labor: Weatherization, Audits

420

Other: 500

TOTAL: 4,470

Work experience plus training, 3-5 years

Jo

urn

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evel

Em

plo

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t

Skills Upgrade

Apprenticeship Journey Upgrade

Utility Energy Center Programs

Community College Upgrade Courses

Private Training Organizations

Incumbent Worker Training

Questions

• What workforce issue is impeding market expansion in

this area?

• What market segment is being targeted?

• What occupational track is this focused on? (trades,

professional, contractor, etc)

• What are the existing training resources?

• What are the appropriate certification mechanisms to

ensure high road work?

• What is the relationship between this job category and

the contractors doing EE work?

California Advanced Lighting

Controls Training Program (CALCTP)

Mark Ouellette

ICF International

CALCTP Mission

Provide support to help sell, select, design and install

lighting systems for new and existing commercial,

industrial and institutional facilities that are:

Energy-efficient & cost effective

Installed and function correctly

Improve the quality of the lighting for commercial facilities

This program increases business activity for

contractors and creates jobs for skilled electricians

6%

35%

15% 1%

14%

2%

14%

13%

Electrical Costs in Non-residential Buildings

Outdoor lighting Indoor lighting Fans and pumps

Water heating Office equipment Space heating

Space cooling Other

Enormous Opportunity to Save Energy Through Retrofits

Approximately 9 billion square feet of existing indoor non-residential facility space in California

Millions of square feet of outdoor lighted space

Vast majority have no controls

A Collaborative Effort

Program Started in 2008, expanded in 2010 with a $5 Million Department of Labor grant

CA LMCC/IBEW-NECA

ICF International

Community College Chancellors Office: Advanced Transportation Technology and Energy (ATTE) campuses

California Lighting Technology Center, UC Davis

Pacific Gas and Electric

Southern California Edison

San Diego Gas and Electric

Sacramento Municipal Utilities District

9 CA Workforce Investment Boards

CALCTP: A Comprehensive Program for Electricians and Contractors

CALCTP Program Includes:

Business Development Seminars

CALCTP Sales Training Course—funded by TomKat

Charitable Trust

CALCTP Systems Course (for mid-level non-

electricians)

CALCTP Technical Course

Two Step Process To Become A Certified Electrical Contractor

28 Training Facilities

Across the State

1,448 Electricians

Trained and Certified

Electricians

CALCTP Business Development Seminar

For Electrical Contractors (Employers)

Business training fees paid by contractors

Job Creation Via Business Development

New Construction is way down; retrofitting is the big countercyclical opportunity for Contractors

Full Day Class Marketing

Sales

PR

Project Development

Finance

Two Step Process To Become A Certified Electrical Contractor

Contractor has top management

successfully complete the

CALCTP Business

Development course.

Contractor ‘s middle managers

have successfully completed

the CALCTP Systems course

55 Certified Electrical

Contractors

259 Contractors Making

Progress Toward

Certification

Electric Hub at CALCTP Website www.calctp.org

Impact of CALCTP Program for Electricians

“The CALCTP program connected the dots for me. It would have

taken me six years in the field to cover what I learned. This program

is a must for all electricians.”

Macario Musquez, Electrician, Collins Electrical Co., Inc.

Impact of CALCTP on Electrical Contractors

“As a result of the

program, we have hired

a sales professional and

are adding energy

auditing to our services.

The program has

expanded our business

model”

Preliminary Energy Sector Employment and Regional

Training Information

Topics

Region’s Energy Sector Workforce Real-time employment opportunities

Projected employment opportunities

Projected demand and supply

Profiles and Feedback from Energy Professionals

Regional Training and Education Infrastructure

Next Steps

Region’s Energy Sector Workforce

Energy efficiency – total unique Q4 2011 postings: 326

Sources of Data: employer websites, Craigslist, SimplyHired, LinkedIn

Regional Scope: San Francisco Bay Area (includes North Bay, East Bay, San Francisco, Peninsula, and South Bay)

SolarTech

Weekly Jobs Summary

Q4 2011

Extracted from 326 Energy Efficiency Job Ads

70%

Real-Time Employment Opportunities

Sources:

•Workforce Institute 2012 - Analysis conducted for/discussions with Advisory Council

•SolarTech, Weekly Jobs Summary, Q4 2011

Real-Time Employment - Most Common Skills Listed on Energy Sector Job Ads

Employers seek:

2-5 years working experience in highly quantitative environments

Electrical Engineering/Construction experience (25%)

Software Development (25%);

HVAC (15%)

Project Management Skills (10%)

Solid writing / presentation skills

Good soft skills

Top-Level Energy Professional Taxonomy used in 2016 projections

Energy Sector Industries – 2016 Projections

1. Industrial Building Construction

2. Commercial and Institutional Building Construction

3. Nonresidential electrical contractors

4. Nonresidential plumbing and HVAC contractors

5. Air Purification Equipment Manufacturing

6. Industrial and Commercial Fan and Blower Manufacturing

7. Heating Equipment (except Warm Air Furnaces) Manufacturing

8. Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing

9. Relay and Industrial Control Manufacturing

10. Architectural Services

11. Engineering Services

12. Drafting Services

13. Building Inspection Services

Industry and Occupations Data through 2016

Commercial & Industrial Energy Efficiency

67 Occupations Codes

Trades to Service Occupations

Across 13 Relevant Industry Codes

Manufacturing to Construction to Service

In 19 PG&E Service Area Counties

Mapped to Instructional Programs

Preliminary Energy Sector Data – 2016 Projections

Region’s energy sector trends track statewide energy sector trends

2006-2011 - 11.0% decline in employment

vs. 11.4% statewide

2011-2016 - 6.6% employment growth

vs. 5.1% statewide

Opportunity for greater alignment between training offerings and employer needs, with focus on skilled workers

Challenging to line up data given employer preferences for experienced candidates versus recent graduates

Top 20 Occupations = 60% of job Openings

Civil

Mechanical

Electrical

Managers

General

Electricians

Plumbing

Carpentry

Managers

General

Management

Finance

Accounting

Top 20 Jobs Represent 80% of

Total Annual Openings

Projected Job Openings 2012 - 2016

Statewide Energy Workforce 2020

2/3 jobs will be in construction trades

17% in architecture and engineering, management, and public administration (including utility and third-party program administrators)

16% in manufacturing, advertising, office administration, and other industries

Data from per the California Workforce Education and Training Needs Assessment for Energy Efficiency, Distributed Generation, and Demand Response, University of California, Berkeley, 2011

Uber Energy Professionals – Profile and Feedback

Uber Energy Professional (UEP) Profile

21-Question Survey

Company & Job Profile

Energy Efficiency Industry Experience

Educational Background

Interview

Job Functions, Tasks

Knowledge, Skills, Abilities (KSAs)

Industry Trends, Occupational Changes

Knowledge Maps

Company Primary & Secondary Line of Business

Primary Secondary

Job Function

UEP Profile

Relevant EE Practices to Current Job

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Building

Envelope

HVAC Weatherization Lighting Operations &

Maintenance

Other

Years in Energy Efficiency

UEP Profile: Work Experience

Associate

Bachelor's

Master's

Doctorate

Science & Math

Engineering

Business

Architecture

Other

UEP Profile: Education

Feedback from Employers

Concern: education program lag time

Emphasis: Up-skilling incumbents

Concern: Competition from other training and

education providers– prefer internal training

Employers intrigued: Broader PG&E education

and training perspective

CA Employer Feedback is Consistent with Other Regions

0% 10% 20% 30% 40% 50% 60% 70% 80%

Other

Community college courses

Trade apprenticeship programs

Only hire workers who are already trained

Online training

In-house classroom

On-the-job training

DC

MD

VA

Data from Green Jobs in the in the District of Columbia, Maryland, and

Virginia, ICF International, 2011 – Training Used by Employers to

Prepare Workers for Green Jobs

Contract Education Example: Energy Efficiency in Building Systems

Ten Week, 80 hour evening course

Expert practitioner guest lecturers

Curriculum Elements

Energy Efficiency Business Cases

Envelope

Lighting

HVAC

Integrated Design

Renewables and On-Site Power

Class Projects, Career Roundtable, Fieldtrips

Preliminary Assessment of Regional Education and Training

Infrastructure

Incumbent Workers

Dislocated Workers

Student Pipeline

Sources of Talent

Re-purposing

Careers

Capitalizing on the Dislocated Worker Talent Pool

Industry Area Market Actors

(Statewide)

Estimated Reach

by Centers

Percent Reached

(Statewide)

HVAC and Refrigeration 19,700 9,427 44%

Government Agency/Regulatory/Inspector 12,500 3,263 26%

Engineering/Architectural Design 58,200 13,053 22%

Lighting 68,300 8,339 12%

Construction 161,200 9,064 6%

Boilers/Water Heating Sales 56,000 3,263 6%

Other 55,800 2,901 5%

Motors 49,400 2,538 5%

Facility Operations and Maintenance 163,000 3,263 2%

Energy Technology Research/Consulting N/A 5,801 N/A

Pumping/Hydraulic Equipment N/A 2,175 N/A

Renewables N/A 5,076 N/A

Don’t Know/Refused N/A 2,175 N/A

Market Penetration by IOU Energy Training Centers

WE&T Report, page 191 Source, Opinion Dynamics (2010) p58

University Programs Statewide

WE&T Report, page 133

Departments and Programs Number of

Programs

Average Number

of Graduates Per

Year Per Program

Number of

Graduates, 2009

Multidisciplinary Energy and Energy

Efficiency Specific Programs 16 37 592

Engineering Programs

Civil Engineering 45 49 2,212

Mechanical Engineering 58 46 2,651

Electrical Engineering 54 56 3,049

Architecture 24 58 1,402

Construction Management 15 22 330

Total 212 45 10,236

Scope of University Programs, 2009

250

680

122

CSUs in PG&E Service Area

Numbers indicate total

annual job openings by region

CSUs with Tier 1 Programs

Civil

Engr ME

Elect

Engr Arch Constr

SLO X X X X X

Chico X X X

Sacramento X X X X

Fresno X X

East Bay X

San Jose X X

Bakersfield X

WE&T Report, page 161

Community College Programs Statewide

Occupational Group/Program

Focus

Total

Programs

Average

Associate

Degree Units

Total # of

Degrees

Awarded (08-

09)

Average

Certificate

Units

Total # of

Certificates

Awarded

(08-09)

Architecture, Architectural

Technology, and Architectural

Drafting

98 31 251 33 195

Engineering Technology and

Drafting, including Civil,

Mechanical, and Electrical

193 32 190 33 316

Engineering, General 69 42 208 27 26

Construction Trades

(Construction Management,

Construction Crafts

Technology, Carpentry,

Electrical, Public Works,

Plumbing, and other)

138 30 189 36 546

Environmental Control

Technology (HVAC) 71 37 46 37 402

Total 569 34.4 884 33.2 1,485

Source: California Community Colleges Chancellor’s Office

Community Colleges in PG&E Service Area

Numbers indicate total

annual job openings by region

373

915

185

Community Colleges with Tier 1 Programs

Bay Area Sacramento/

North

Central

Valley

Central

Coast

De Anza

Diablo Valley

Evergreen

Foothill

Laney

San Jose

Santa Rosa

American River

Butte

Cosumnes River

Shasta

Delta

Fresno

Merced

Cuesta

Hartnell

To Be Addressed

Trade

Carpenter

Cement Mason

Electrician

HVAC Service Tech & Mechanic

Heat and Frost Insulator

Laborer

Stationary / Operating Engineer

Plumber / Pipefitter / Steamfitter

Roofer / Waterproofer

Sheet Metal Worker

Sprinkler Fitter

WE&T Report

Summary

Colleges provide a pipeline of students for energy

efficiency occupations

CSUs and CCs are also a source of customized

programs designed to meet specific industry

needs (e.g., contract and extension programs)

Technology-Enabled Learning

Robert Marcial, PG&E

Lisa Nonamaker, ICF International

PGE v10.mp4

Pathway Model Demonstration

Summary Points

Programs and incentives driving demand

Positive job growth for the Sector

Structural mismatch in candidate skills

Need for flexible training arrangements,

Include all types of education and training

programs in approach

The Need

A workforce capable of

deeper penetration of the market

to meet CPUC Strategic Plan goals

Visualizing the Solution

Business

Development

(Workforce Institute)

Commercial

Energy Auditor

(CC San Francisco)

Sustainability

Engineering

(Foothill)

University

Transfer

(Foothill, planned)

Commercial

PV Design

(Foothill)

Integrated Energy

Solutions

(Graduate Level)

CSU East Bay Business Engineering

Core

Curriculum

Approach

Capitalize on multiple talent sources

Incumbent workers

Dislocated workers

Student pipeline

Build industry/education partnerships

For priority occupations

Sustainable and Flexible

Execute

Collaborative model

Proposed Outcomes

Clear Focus

Priority occupations

Leveraged resources

Deliverables

Leadership

Industry and education

A Workable Plan

Collaborative model

Working Sessions

Building the Sector Strategy

Working Session 1

Identify priority workforce needs

Suggest alternatives for collaboration

Lunch

Working Session 2

Establish leadership

Recommend high-level plan

Schedule

Working Session 1 -- 45 Minutes

Lunch -- 30 Minutes

Working Session 2 -- 45 minutes

Readouts -- 30 minutes

Conclusions and wrap up

Feedback from Working Sessions

A Platform for Deeper Market

Engagement

Addressing Priority

Workforce Needs

Facilitating Stakeholder

Engagement

Creating Sustainable

Career Pathways

Developing Replicable

Best Practices

Commercial

& Industrial

Market

Applied

to

Sector Strategy

Deeper

Engagement

Sector Strategy: Key Elements

Leadership

Steering Committee

Advisory Councils for specific education programs

The Plan

Priority occupations

Target career pathways

Execution team development and planning

Execution

Long-term strategy

2012 Deliverables

Create the Plan

Develop the

Execution Team

What’s Next

Feb 29 April 30

Execute

Crystallize

Recommendations from

Working Sessions

Into Action Plan

Develop the

Leadership Team

Wrap-up

AB 32 Mandates

2020:

Reduce greenhouse gas emissions by 30% from BAU*

Achieve statewide energy mix of 33% renewables

2050:

Reduce greenhouse gas emissions to 80% of 1990

levels

*Business As Usual

*Business as Usual

AB 32 Workforce Policy

Ensure that California will have a green technology

workforce

to address the challenges and opportunities

presented by the transition to a clean energy future.

Sector Strategy: PG&E Role

Build Foundational Elements

Manage a data-driven approach

Identify priority workforce needs

Map existing education programs

Add Energy Center capacity via online technology

Facilitate Stakeholder Engagement

Convene leadership meetings

Develop and leverage synergistic relationships

Create a common communications platform

Sector Strategy: Moving Ahead

Energy Efficiency

Industry Education

Labor IOUs

CPUC / CEC Workforce Investment

System

Thank You