Website Redesign Strategy

STEP BY STEP WITH NO STEP SKIPPED

Every website redesign starts with a

Vision

There are seven stages to accomplish that vision

First stage: Strategy

The most crucial, and often overlooked, steps of a website redesign

The next seven steps will outline your strategy

Step 1: Benchmark Your Current Metrics

Analyze your existing site in areas such as

Number of visits/visitors/unique visitors

Bounce rate

Time on site

Current SEO rankings for important keywords

Domain authority

Number of new leads/form submissions

Total amount of sales generated

Step 2: Determine Your Goals

It’s not just about how your site looks, but how it works

Step 3: Define your brand

Step 4: Define Your Buyer Persona

Stage 5: Protect Optimized Pages

• Document your most search-valued pages• Create a 301 redirect strategy• Do your keyword research

Stage 6: Analyze the Competition

Analyze YOU and your COMPETITOR’S website and marketing performances

Step 7: Inventory Your Assets

Make sure you don’t loose the following assets when you redesign your website

Most shared or viewed content

Most trafficked pages

Best performing/ranking keywords and associated pages

Number of inbound links to individual pages