Website Redesign Strategy
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Transcript of Website Redesign Strategy
Website Redesign Strategy
STEP BY STEP WITH NO STEP SKIPPED
Every website redesign starts with a
Vision
There are seven stages to accomplish that vision
First stage: Strategy
The most crucial, and often overlooked, steps of a website redesign
The next seven steps will outline your strategy
Step 1: Benchmark Your Current Metrics
Analyze your existing site in areas such as
Number of visits/visitors/unique visitors
Bounce rate
Time on site
Current SEO rankings for important keywords
Domain authority
Number of new leads/form submissions
Total amount of sales generated
Step 2: Determine Your Goals
It’s not just about how your site looks, but how it works
Step 3: Define your brand
Step 4: Define Your Buyer Persona
Stage 5: Protect Optimized Pages
• Document your most search-valued pages• Create a 301 redirect strategy• Do your keyword research
Stage 6: Analyze the Competition
Analyze YOU and your COMPETITOR’S website and marketing performances
Step 7: Inventory Your Assets
Make sure you don’t loose the following assets when you redesign your website
Most shared or viewed content
Most trafficked pages
Best performing/ranking keywords and associated pages
Number of inbound links to individual pages