WALMART
PREPARED BY- KARAN NAGPAL PRIYANK KUMAR
KHALID RASHID ANUJ DIWAKAR
WALMART
• American multinational retail corporation.• Worlds third largest public corporation.• Founded by Sam walton in 1962.• Biggest private employer.• Largest retailer in the world.• Family-owned business.• 10,700 stores in 27 countries.
• Headquartered in Bentonville, Arkansas.• Current sales approx US $ 446 billion.• Contributed US $ 958.9 MILLION in cash and
in-kind contributions around the world.
OPERATING DIVISIONS
• Walmart store US.• Sam’s club• Walmart international• Vudu• Private label brands• Entertainment
WALMART STORES US
• Its consists of five retail formats:-1. Walmart discount stores.2. Walmart Supercentre3. Walmart market.4. Supermercado de Walmart.5. Walmart express.
WALMART IN INDIA
• Entered into a joint venture with Bharti enterprises.
• Provides wholesale cash and carry facility.• Stands between 50,000-100,000 square feet.• Current president and CEO of Walmart India is
Raj Jain.• String conditions waiting.
SWOT ANALYSIS• Strenghts• Low prices• Buying power
• Weaknesses• Rigid conditions for suppliers• Quality questioning by consumers.
• Opportunities• Still a number of countries are untapped.• E-commerce.
• Threats• Government policies• Competition.
MARKETING MIX
PRODUCT PRICE
PLACE PROMOTION
THANK YOU
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