WALMART

PREPARED BY- KARAN NAGPAL PRIYANK KUMAR

KHALID RASHID ANUJ DIWAKAR

WALMART

• American multinational retail corporation.• Worlds third largest public corporation.• Founded by Sam walton in 1962.• Biggest private employer.• Largest retailer in the world.• Family-owned business.• 10,700 stores in 27 countries.

• Headquartered in Bentonville, Arkansas.• Current sales approx US $ 446 billion.• Contributed US $ 958.9 MILLION in cash and

in-kind contributions around the world.

OPERATING DIVISIONS

• Walmart store US.• Sam’s club• Walmart international• Vudu• Private label brands• Entertainment

WALMART STORES US

• Its consists of five retail formats:-1. Walmart discount stores.2. Walmart Supercentre3. Walmart market.4. Supermercado de Walmart.5. Walmart express.

WALMART IN INDIA

• Entered into a joint venture with Bharti enterprises.

• Provides wholesale cash and carry facility.• Stands between 50,000-100,000 square feet.• Current president and CEO of Walmart India is

Raj Jain.• String conditions waiting.

SWOT ANALYSIS• Strenghts• Low prices• Buying power

• Weaknesses• Rigid conditions for suppliers• Quality questioning by consumers.

• Opportunities• Still a number of countries are untapped.• E-commerce.

• Threats• Government policies• Competition.

MARKETING MIX

PRODUCT PRICE

PLACE PROMOTION

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