Problem/opportunity• Companies use tools to
analyze the comments thatusers post on internet andsocial networks about theirbrand, and use them todefine marketing strategies
• Web (social media) is gettingmore visual than textual.
• There is a large amount ofvisual data, with imageinformation about brands andwithout being analysed.
SolutionWe apply brand analysis over the images that users
post in social networks to improve companies
marketing strategies
Self-service solution
Differential value &
competiton• To discover images where brands appear that they will
be missed with hasthags or tools based on text• To study how users interact with brands and
competitors in a natural way• To identify influencers, brand embassors to engage and
use them to lead marketing campaings
Market (USA):• Ditto• Gaze matrix• Pixlee